How Social Engagement Improves SEO

They’re both known as cute and cuddly animals, but Google’s Panda and Penguin search algorithms have something else in mind than becoming a popular stuffed animal. They’re cleaning up search results for Google. The goal: to place the highest-quality and most interactive websites on front-page searches. Read 10 things you need to know about Google Panda and Penguin from SEO expert Tom …

Marketing Is Dead

by Bill Lee  |   3:00 PM August 9, 2012  |  Harvard Business Review  Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear. First, buyers are no longer paying much attention. Several studies have confirmed …

Bottom Line: Is Investing In Social Media Worth It?

Is it worth it? Measuring your company bottom line against social efforts is surprisingly simple. Take a look at new social media data: *78% are directly influenced by branded posts when making purchases *74% use social media to encourage friends to try new products *80% try new things based on friends’ suggestions via social media The potential is practically unlimited. The trick …

Market Leaders Using Third-Party Social Management

You have probably experienced a social media campaign from a large, easily-recognizable brand like Coca-Cola or Google. Naturally, it’s easy to assume these brands have more than enough funds to compensate the extreme expenses involved in creating complex and highly-produced campaigns. The truth is, no matter how complex or produced the campaign is, the ultimate goal of marketing is to …