The $1.3 Trillion Price Of Not Tweeting At Work (Fast Company)

Ryan Holmes |  August 30, 2012 On June 6, Larry Ellison–CEO of Oracle, one of the largest and most advanced computer technology corporations in the world–tweeted for the very first time. In doing so, he joined a club that remains surprisingly elite. Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts. Ellison, by the way, hasn’t …

How Social Engagement Improves SEO

They’re both known as cute and cuddly animals, but Google’s Panda and Penguin search algorithms have something else in mind than becoming a popular stuffed animal. They’re cleaning up search results for Google. The goal: to place the highest-quality and most interactive websites on front-page searches. Read 10 things you need to know about Google Panda and Penguin from SEO expert Tom …

Marketing Is Dead

by Bill Lee  |   3:00 PM August 9, 2012  |  Harvard Business Review  Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear. First, buyers are no longer paying much attention. Several studies have confirmed …

Bottom Line: Is Investing In Social Media Worth It?

Is it worth it? Measuring your company bottom line against social efforts is surprisingly simple. Take a look at new social media data: *78% are directly influenced by branded posts when making purchases *74% use social media to encourage friends to try new products *80% try new things based on friends’ suggestions via social media The potential is practically unlimited. The trick …

Market Leaders Using Third-Party Social Management

You have probably experienced a social media campaign from a large, easily-recognizable brand like Coca-Cola or Google. Naturally, it’s easy to assume these brands have more than enough funds to compensate the extreme expenses involved in creating complex and highly-produced campaigns. The truth is, no matter how complex or produced the campaign is, the ultimate goal of marketing is to …