Search Engine Optimization Two Websites Joshua Godsey Expio Consulting

Hey, two websites for one business isn’t a good idea for SEO…

A company talking to us this week is experiencing a major problem with their brand-new website.  Well, sites, plural. Inexplicably, they recently decided two websites would be better, investing thousands into design. Perhaps, the effort would bring double the traffic? To their upmost surprise and dismay, one of the two sites became so far buried in SERPs (Search Engine Results Pages), …

3 Quotes that will Challenge and Improve Your Marketing Strategy (Slider)

To succeed in competitive online marketplaces, brands need constant communication and optimization between channels with human expertise serving as the link between technology platforms - Michael Mothner, Columnist Modern marketing requires deep customer understanding to drive meaningful engagement. - Andrew Jones, Altimeter Group Never before has the human race been better at spotting a fake. The viewer’s eye has become ...

Your Business By The People For The People

People want to interact with friendly company representatives and they want a personalized experience. It’s important to make the most out of the time you have with each client. By building relationships, you implement trust and respect which in return will make it easier to communicate and understand each client’s goals. Since that first contact is so important, you want …

How to start SEO for beginners tools expio

A Starter’s Toolkit for SEO Rookies

6 Steps Level of Difficulty – Easy Intro For most business owners, getting to the top of Google is a big deal. If not there, you want it. You want it so badly. Every time you search in a Google page, it’s the competition, and not you who are dominating the page. It can be an awful feeling, especially when those competitors aren’t comparable. …

The Genius of Brevity

Ernest Hemingway was once challenged to write a story in 6 words or less: “For sale. Baby Shoes. Never Worn.” He would love twitter.#KeepItBrief

4 Determining Factors for Successful AdWords - Expio Consulting

4 Determining Factors for AdWords Strategy Success

Criteria for Conversion Success or Failure Four quick questions to ask yourself when starting a new AdWords campaign. 1. Website The url corresponding with each ad meets the needs of the searcher – Yes/No 2. AdWords Ad The Ad is relevant and compelling to the needs of the searcher – Yes/No 3. Keywords The keyword matches the needs of the searcher …

23 WAYS TO ACHIEVE “HIGH-QUALITY” WEBSITE STATUS

23 Ways to Achieve “High-Quality” Website Status

A Google Expert’s Checklist “This website doesn’t load fast enough.” “This website has duplicate content.” “It needs quality content before Google will begin listing this site in Search.” “Your site has a bunch of issues.” “The Google listing for your business is all wrong.” The phone rings. It’s an SEO expert with a laundry list of problems you’ve never even …

Report on Social Media and the Patient Experience via TCU and Expio Consulting

Currently over 55% of patients engage with some form of social media. This report proves that number will continue to rise. 39% of respondents say they share medical information using social media. Contrary to the fears of many executives, patients tend to share positive experiences on social media. This report found though it’s true that patients also do share bad experiences, …