Siri, iCloud: What You Should Know About macOS Sierra

Siri comes to Mac with macOS Sierra update - Expio

Latest Mac Operating System Update Delivers Siri on Desktop, iCloud Everything It’s been a week of new updates and features for Apple and its fans. iPhone 7, iOS 10 and now macOS Sierra. Check out the two big focuses for the new OS. Siri-Voice Enabled for Desktop There’s a new app in the Dock. Siri isn’t just for iPhones, and iPads. …

1

Dealing with Spam Referral Traffic in Website Analytics

Using Google Search Console to find Anchor Text for External Links

So, You’ve Noticed Referral Traffic from Spam Sites semalt.com simple-share-buttons.com buttons-for-website.com If you’ve ever taken a look at analytics for your website, you’ll have seen sites like these inside the referral traffic category. What are these sites? Are they real people? Should I be concerned about hackers? Why are they visiting my site? Should I do something about it? Spam Bots …

2

Hey, two websites for one business isn’t a good idea for SEO…

Search Engine Optimization Two Websites Joshua Godsey Expio Consulting

A company talking to us this week is experiencing a major problem with their brand-new website.  Well, sites, plural. Inexplicably, they recently decided two websites would be better, investing thousands into design. Perhaps, the effort would bring double the traffic? To their upmost surprise and dismay, one of the two sites became so far buried in SERPs (Search Engine Results Pages), …

6 Strategies for Writing Great Business Blogs: For Agencies and Marketers

6 Strategies for Writing Great Business Blogs - Expio

There are thousands of new business blogs being published online everyday. To earn a new customer from blogging as a business, it takes strategy, and attention to detail. Competition is fierce. And the “noise” is loud. Attention from readers is hard to come by. If you’re writing new blog content for an agency, or your own business, this post is for …

3 Quotes that will Challenge and Improve Your Marketing Strategy (Slider)

To succeed in competitive online marketplaces, brands need constant communication and optimization between channels with human expertise serving as the link between technology platforms - Michael Mothner, Columnist Modern marketing requires deep customer understanding to drive meaningful engagement. - Andrew Jones, Altimeter Group Never before has the human race been better at spotting a fake. The viewer’s eye has become ...

Your Business By The People For The People

People want to interact with friendly company representatives and they want a personalized experience. It’s important to make the most out of the time you have with each client. By building relationships, you implement trust and respect which in return will make it easier to communicate and understand each client’s goals. Since that first contact is so important, you want …

3

A Starter’s Toolkit for SEO Rookies

How to start SEO for beginners tools expio

6 Steps Level of Difficulty – Easy Intro For most business owners, getting to the top of Google is a big deal. If not there, you want it. You want it so badly. Every time you search in a Google page, it’s the competition, and not you who are dominating the page. It can be an awful feeling, especially when those competitors aren’t comparable. …

9 Facts that Prove Social Media has Changed the World Forever

Facebook, LinkedIn, Instagram, Pinterest and Other Social Media Platforms’ Impact From relationships to how we choose our next meal, Social Media has woven itself into the fabric of mankind. Overkill much? We don’t think so. Check out the 9 Facts That Prove Social Media Has Changed the World Forever…   The Facts If Facebook were a country, it would be the third …

The Genius of Brevity

Ernest Hemingway was once challenged to write a story in 6 words or less: “For sale. Baby Shoes. Never Worn.” He would love twitter.#KeepItBrief

4 Determining Factors for AdWords Strategy Success

4 Determining Factors for Successful AdWords - Expio Consulting

Criteria for Conversion Success or Failure Four quick questions to ask yourself when starting a new AdWords campaign. 1. Website The url corresponding with each ad meets the needs of the searcher – Yes/No 2. AdWords Ad The Ad is relevant and compelling to the needs of the searcher – Yes/No 3. Keywords The keyword matches the needs of the searcher …