How to start SEO for beginners tools expio

A Starter’s Toolkit for SEO Rookies

6 Steps Level of Difficulty – Easy Intro For most business owners, getting to the top of Google is a big deal. If not there, you want it. You want it so badly. Every time you search in a Google page, it’s the competition, and not you who are dominating the page. It can be an awful feeling, especially when those competitors aren’t comparable. …

The Genius of Brevity

Ernest Hemingway was once challenged to write a story in 6 words or less: “For sale. Baby Shoes. Never Worn.” He would love twitter.#KeepItBrief

4 Determining Factors for Successful AdWords - Expio Consulting

4 Determining Factors for AdWords Strategy Success

Criteria for Conversion Success or Failure Four quick questions to ask yourself when starting a new AdWords campaign. 1. Website The url corresponding with each ad meets the needs of the searcher – Yes/No 2. AdWords Ad The Ad is relevant and compelling to the needs of the searcher – Yes/No 3. Keywords The keyword matches the needs of the searcher …

23 WAYS TO ACHIEVE “HIGH-QUALITY” WEBSITE STATUS

23 Ways to Achieve “High-Quality” Website Status

A Google Expert’s Checklist “This website doesn’t load fast enough.” “This website has duplicate content.” “It needs quality content before Google will begin listing this site in Search.” “Your site has a bunch of issues.” “The Google listing for your business is all wrong.” The phone rings. It’s an SEO expert with a laundry list of problems you’ve never even …

Report on Social Media and the Patient Experience via TCU and Expio Consulting

Currently over 55% of patients engage with some form of social media. This report proves that number will continue to rise. 39% of respondents say they share medical information using social media. Contrary to the fears of many executives, patients tend to share positive experiences on social media. This report found though it’s true that patients also do share bad experiences, …

The NLRB and Legal Considerations of Social Media - Expio Consulting

The NLRB and Legal Considerations for Employer’s Social Media Policies

European Sports Cars, Hot Dogs, and What To Do If An Employee Posts Embarrassing Images on Social Media It can be awkward. An employee catches the attention of Social Media and the effects of a not-so-good-for-PR post makes its way all the way to the top, potentially putting said employee on the chopping block. The story below reflects a reality …

Photo in Photoshop - Expio Consulting

How to Add Follower Recognition to Your Social Media Toolbox

Someone took the time to take a picture and write a positive experience about your company. This is what Social Media for business is all about. This is sweet redemption. Like a lot of folks running a business Twitter account, maybe it has felt like tweets have done little more than disappear into thin Twitter-air. And maybe all the planning about how to make …

Disappearing Likes - Expio Consulting

Why is Facebook Removing Likes?

Making Page Likes More Meaningful First, read what Facebook announced this past February: Businesses use Page audience data to understand what their followers care about. To make audience data even more meaningful for businesses, we’re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts. This change ensures that data on Facebook …