The NLRB and Legal Considerations of Social Media - Expio Consulting

The NLRB and Legal Considerations for Employer’s Social Media Policies

European Sports Cars, Hot Dogs, and What To Do If An Employee Posts Embarrassing Images on Social Media It can be awkward. An employee catches the attention of Social Media and the effects of a not-so-good-for-PR post makes its way all the way to the top, potentially putting said employee on the chopping block. The story below reflects a reality …

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How to Add Follower Recognition to Your Social Media Toolbox

Someone took the time to take a picture and write a positive experience about your company. This is what Social Media for business is all about. This is sweet redemption. Like a lot of folks running a business Twitter account, maybe it has felt like tweets have done little more than disappear into thin Twitter-air. And maybe all the planning about how to make …

Disappearing Likes - Expio Consulting

Why is Facebook Removing Likes?

Making Page Likes More Meaningful First, read what Facebook announced this past February: Businesses use Page audience data to understand what their followers care about. To make audience data even more meaningful for businesses, we’re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts. This change ensures that data on Facebook …

Understanding Facebook Check-Ins for Page Admins

UPDATE: Facebook has updated since this post was written. Admins are now able to engage more fully on check ins from users who use their page. How do users check-in? Facebook users can find places nearby using the Facebook app on their smartphone. From your app menu, they tap Nearby Places to see a list of places nearby. What’s the value …

Illustration - Three Things Sales Leaders Need to Get Right Every Day - Expio Consulting

3 Things Sales Leaders Need to Get Right Every Day

On a Google Hangout I recently interviewed John Sahid. We talked about sales training and managing others in sales, the relationship between sales and marketing, social media impact on B2B healthcare sales, and the best emails received or sent in terms of connecting for sales opportunities. Here are some quick takeaways- three key things that sales leaders need to get …

Create the Perfect Holiday Brand Post With These Ideas

Pick our brain. We’re feeling generous this holiday season and want to give out some of the ideas that helped us form our content strategies this holiday season. If you’re struggling to make the perfect holiday post on your business Facebook page, or Twitter, we think you’ll find these useful. Check out some ideas to make your page shine this holiday season. …

How To Easily Feature Staff on Social Media

Hey, I’m Joshua Godsey, Social Media Writer for Expio Consulting. I wanted to talk about how to feature your staff on social media. Make photo sharing easy with your smartphone The first thing that you want to do is learn how to take good photos. The first way I always tell people to do it is use your smartphone. iPhone …

Traits of Successful Brands on Social Media

TRANSCRIPT: In this business we’ve learned a couple things about what we like and what we don’t like. The main thing we don’t like are clients that we don’t like. So let me give you a little bit of information on clients that we like and honestly, clients that succeed well with social media. First of all, the client participates …

Why We Love Super Simple Video Blogs - Expio Consulting

Why We Love Super Simple Video Blogs & What We’re Doing About It

“Chief Social Media Evangelist” “Profit Innovator” “Social Media Rockstar” We are doing more video blogs. Hooray! We want to discuss various topics with you that we think can be really helpful for anyone starting and developing online marketing. Sometimes it will be a few minutes of me (Andy) talking, or maybe Joshua Godsey (insert inspirational quote) or maybe Alex (#inspirational). …

Why Your Social Media Isn’t Working

So first reason it may not be working is you suck. If your business sucks, if you’re not doing a good job of taking care of your customers offline, if your service sucks, if your value sucks, social media will just make you worse. So another reason it may not be working is you may be doing it wrong. Maybe …