23 Ways to Achieve “High-Quality” Website Status

23 WAYS TO ACHIEVE “HIGH-QUALITY” WEBSITE STATUS

A Google Expert’s Checklist “This website doesn’t load fast enough.” “This website has duplicate content.” “It needs quality content before Google will begin listing this site in Search.” “Your site has a bunch of issues.” “The Google listing for your business is all wrong.” The phone rings. It’s an SEO expert with a laundry list of problems you’ve never even …

Report on Social Media and the Patient Experience via TCU and Expio Consulting

Currently over 55% of patients engage with some form of social media. This report proves that number will continue to rise. 39% of respondents say they share medical information using social media. Contrary to the fears of many executives, patients tend to share positive experiences on social media. This report found though it’s true that patients also do share bad experiences, …

The NLRB and Legal Considerations for Employer’s Social Media Policies

The NLRB and Legal Considerations of Social Media - Expio Consulting

European Sports Cars, Hot Dogs, and What To Do If An Employee Posts Embarrassing Images on Social Media It can be awkward. An employee catches the attention of Social Media and the effects of a not-so-good-for-PR post makes its way all the way to the top, potentially putting said employee on the chopping block. The story below reflects a reality …

How to Add Follower Recognition to Your Social Media Toolbox

Photo in Photoshop - Expio Consulting

Someone took the time to take a picture and write a positive experience about your company. This is what Social Media for business is all about. This is sweet redemption. Like a lot of folks running a business Twitter account, maybe it has felt like tweets have done little more than disappear into thin Twitter-air. And maybe all the planning about how to make …

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Why is Facebook Removing Likes?

Disappearing Likes - Expio Consulting

Making Page Likes More Meaningful First, read what Facebook announced this past February: Businesses use Page audience data to understand what their followers care about. To make audience data even more meaningful for businesses, we’re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts. This change ensures that data on Facebook …

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Understanding Facebook Check-Ins for Page Admins

UPDATE: Facebook has updated since this post was written. Admins are now able to engage more fully on check ins from users who use their page. How do users check-in? Facebook users can find places nearby using the Facebook app on their smartphone. From your app menu, they tap Nearby Places to see a list of places nearby. What’s the value …

3 Things Sales Leaders Need to Get Right Every Day

Illustration - Three Things Sales Leaders Need to Get Right Every Day - Expio Consulting

On a Google Hangout I recently interviewed John Sahid. We talked about sales training and managing others in sales, the relationship between sales and marketing, social media impact on B2B healthcare sales, and the best emails received or sent in terms of connecting for sales opportunities. Here are some quick takeaways- three key things that sales leaders need to get …

Create the Perfect Holiday Brand Post With These Ideas

Pick our brain. We’re feeling generous this holiday season and want to give out some of the ideas that helped us form our content strategies this holiday season. If you’re struggling to make the perfect holiday post on your business Facebook page, or Twitter, we think you’ll find these useful. Check out some ideas to make your page shine this holiday season. …

How To Easily Feature Staff on Social Media

Hey, I’m Joshua Godsey, Social Media Writer for Expio Consulting. I wanted to talk about how to feature your staff on social media. Make photo sharing easy with your smartphone The first thing that you want to do is learn how to take good photos. The first way I always tell people to do it is use your smartphone. iPhone …