Understanding Facebook Check-Ins for Page Admins

UPDATE: Facebook has updated since this post was written. Admins are now able to engage more fully on check ins from users who use their page. How do users check-in? Facebook users can find places nearby using the Facebook app on their smartphone. From your app menu, they tap Nearby Places to see a list of places nearby. What’s the value …

Illustration - Three Things Sales Leaders Need to Get Right Every Day - Expio Consulting

3 Things Sales Leaders Need to Get Right Every Day

On a Google Hangout I recently interviewed John Sahid. We talked about sales training and managing others in sales, the relationship between sales and marketing, social media impact on B2B healthcare sales, and the best emails received or sent in terms of connecting for sales opportunities. Here are some quick takeaways- three key things that sales leaders need to get …

Create the Perfect Holiday Brand Post With These Ideas

Pick our brain. We’re feeling generous this holiday season and want to give out some of the ideas that helped us form our content strategies this holiday season. If you’re struggling to make the perfect holiday post on your business Facebook page, or Twitter, we think you’ll find these useful. Check out some ideas to make your page shine this holiday season. …

How To Easily Feature Staff on Social Media

Hey, I’m Joshua Godsey, Social Media Writer for Expio Consulting. I wanted to talk about how to feature your staff on social media. Make photo sharing easy with your smartphone The first thing that you want to do is learn how to take good photos. The first way I always tell people to do it is use your smartphone. iPhone …

Traits of Successful Brands on Social Media

TRANSCRIPT: In this business we’ve learned a couple things about what we like and what we don’t like. The main thing we don’t like are clients that we don’t like. So let me give you a little bit of information on clients that we like and honestly, clients that succeed well with social media. First of all, the client participates …

Why We Love Super Simple Video Blogs - Expio Consulting

Why We Love Super Simple Video Blogs & What We’re Doing About It

“Chief Social Media Evangelist” “Profit Innovator” “Social Media Rockstar” We are doing more video blogs. Hooray! We want to discuss various topics with you that we think can be really helpful for anyone starting and developing online marketing. Sometimes it will be a few minutes of me (Andy) talking, or maybe Joshua Godsey (insert inspirational quote) or maybe Alex (#inspirational). …

Why Your Social Media Isn’t Working

So first reason it may not be working is you suck. If your business sucks, if you’re not doing a good job of taking care of your customers offline, if your service sucks, if your value sucks, social media will just make you worse. So another reason it may not be working is you may be doing it wrong. Maybe …

Achieving S.M.A.R.T Goals with Asana

I came across SMART goals a couple of years ago as a way to set realistic goals that address the problems of ambiguity and irrelevance. SMART stands for: Specific – Target a specific area for improvement. Measurable – Quantify or at least suggest an indicator of progress. Assignable – Specify who will do it. Realistic – State what results can …

Facebook Post “Reach” Is Declining and What to Do About it

Consider “Boosting” Posts regularly As you may have noticed, while social media use and engagement continue to rise, Facebook organic (not boosted) reach has been on the decline.

 Some see this as a negative, but it’s not. Facebook, now a public company, has had to grow up and actually meet quarterly earnings. So, they’ve decreased the ability of brands to …

5 Evidences that Prove Social Media is Making Business Better

1. Brands are now listening more than ever Great customer experiences start with knowing the customer. That’s easier than ever thanks to the thousands of comments on brand posts everyday. This vast stockpile of user-submitted information has proven itself to be a powerful tool in the hands of business leaders, enough to translate into executive action. And it’s awesome. About 50% of companies say …