How Star Wellness Increased Conversions, National Keyword Rankings

Star Wellness - Expio Consulting - Case Study

THE GOALS

  • Show positive trajectory for conversions (i.e. On-Page Events)

THE APPROACH

  • Track and optimize targeted keywords and phrases
  • Produce weekly content (website and LinkedIn Pulse articles) correlated to targeted keywords and phrases
  • Social media content linked to blogs

THE RESULTS

  • 24.5% increase in Conversions (On-Page Events)
  • Ranking #1 Nationally for keywords “understandable wellness report”, “proactive health assessments”
  • Ranking first-page Nationally for keyword “onsite immunizations” 
  • 14% Increased Clicks from Organic Search in 2015 from previous year

THE CLIENT

Star Wellness helps save lives by alerting individuals of undetected health conditions. They help save money for their clients through early detection and prevention, and empower individuals to take charge of their health by providing access to screenings and results. Learn more on their website, http://starwellnessusa.com

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