Facebook Post “Reach” Is Declining and What to Do About it

Consider “Boosting” Posts regularly As you may have noticed, while social media use and engagement continue to rise, Facebook organic (not boosted) reach has been on the decline.

 Some see this as a negative, but it’s not. Facebook, now a public company, has had to grow up and actually meet quarterly earnings. So, they’ve decreased the ability of brands to …

How To Attract Influencers, Not Freeloaders, In Facebook Contests

How to Ensure Your Facebook Contests Attract Genuine Fans By Emeric Ernoult Published June 10, 2013, Social Media Examiner #1: Award Appropriate Prizes Don’t offer attractive prizes that have nothing to do with your brand. #2: Choose Your Winners Wisely Many contests use a system of votes (photo competitions) or point accumulations (quizzes) to identify finalists or winners. These methods animate your …

Giving Purpose to #Hashtags

Post by Expio Consulting. We see all sorts of applications for the use of hashtags in the Twitter world. What do they all mean? Using hashtags is clearly a top tactic for the world’s largest events and platforms. The Super Bowl and the Olympics are both markedly saturated with different hashtags. Just this week, Nike released a video that’s gone …

Social Networking Should Be Clear and Meaningful

So you’ve heard back from a follower on a social site like LinkedIn or Twitter. Great! They’ve been watching your posts and want to know more about what you do. Now, you’ve got their attention. But, how do you keep it? And, more importantly, how do you turn attention into a closed deal? Most deals take a minimum of 7 …

Future of Social Media Strategy

happily shared via On The Record Future of Social Media Strategy with Brian Solis Eric Schwartzman: Monday, April 22, 2013 | 1:43 p.m.   [Listen here] To make sure our online Social Media Training Bootcamp stays timely, I spoke to social media marketing analyst Brian Solis about his new book What’s the Future of Business – Changing the Way Business Create Experiences, which …

Turn Customers into Your Best Salespeople: 4 Tips (Inc.)

happily shared from Inc. If you’re not using your best clients to pitch your brand, you’re missing out on one of the most powerful resources you have. 1. Create an excellent product or service that customers truly appreciate. 2. Select one or more potential rock star customers. Read More…