So you got a lot of Reach on your ad. Who cares? Thoughts on true ad performance.

Joshua Blogging, Content Marketing, Expio Values, Online Search (SEO), PPC, Reports, Social Media 0 Comments

With $100 you can reach thousands of people. That’s pretty amazing, right? The marketing tools of today are within a click’s reach, and they boast incredible numbers. With Facebook, $50 and a click of that “Boost” button, you can reach thousands of people. And, you know what, tThere is something pretty cool about that. It’s definitely not like the old media …

How to Move Your Website to a New Address: An SEO’s Guide

Joshua Websites and Apps

Looking to freshen up your web presence with a new domain? Did your business recently rebrand or change its name? Find a better domain? Want to get away from “.net” or other uncommon addresses? We’ve got you covered. This guide will ensure you have a successful and SEO-sound site migration. We recommend checking your website daily for potential problems after …

My Best Single Tip to Improve SEO

Joshua Online Search (SEO)

By Joshua Godsey Produce blogs, or landing page content that answer low competition, high-traffic keyword queries in your area of expertise. About the AuthorJoshua TwitterWriter, Social Strategist, Expio Operations, Coffee Swashbuckler SEO is about keywords. Keywords that trigger content. The goal here is to identify what keywords are opportunities, and then write content to answer them. Ask yourself a few …

New AdWords Interface Design Rolls Out

Joshua PPC

Google Redesigns AdWords Interface The much-improved interface from AdWords came out to users last Wednesday. We think it’s a big improvement over the previous design. Though, there are some bugs we’ve noticed, like text being cut off in certain spaces. But we’re sure they’ll correct those quickly. The look and feel is much cleaner and easier to navigate. We’ve found …

How We Build Trust As An Agency Joshua Godsey - Expio

How We Build Trust As An Agency

Joshua Expio Values

Quality, Weekly Communication Regular communication may be the most important thing that builds trust between an agency and the brand they represent. Digital marketing strategies require a lot of detail, planning, and execution. Those things simply can’t happen without regular check ins, updates, reports and collaborative communication. One email per week helps build trust by providing consistency. It also shows …

How to Link Instagram to Facebook for Social Media Admins

How to Link Instagram to Facebook for Social Media Admins

Joshua Social Media

View, Respond and Engage on Instagram Directly from Facebook Pages Facebook is attempting to make social media management on both Facebook and Instagram more easy. The new Facebook “inbox” (still rolling out to most admins) features the ability to view, and respond to engagement on Instagram profiles, right from the Facebook notifications area. This allows for desktop engagement on the …

What's AMP and Why Is It Important for Marketers? Expio Digital Marketing

What’s AMP and Why Is It Important for Marketers?

Joshua Online Search (SEO)

Adding AMP Code to Your Business Site Could Immediately Increase Organic Traffic AMP results are earning more clicks than ever. Most websites aren’t taking advantage. AMP, or Accelerated Mobile Pages, is an open-source project designed to make articles load faster when clicked from a Google search engine result page. They appear at the top of the page for searches in which AMP …

Brand or sell? Entice or inform? Taking a Topical Approach to Blogging - Expio

Brand or Sell? Entice or Inform? Taking a Topical Approach to Blogging

Joshua Blogging

Brand or Sell? “Branding” has become one of the murkiest marketing terms on the Internet. It can basically mean anything. Branded content can mean a dozen different things. Branding can easily become inbred company rhetoric that only increases customer boredom. But branding can also lead to a direct approach to blogging that helps users get what they need. For our …

Facebook Page Templates 2017 Guide from Expio Digital Marketing

A Guide to Facebook’s New Page Templates for 2017

Joshua Social Media

Enhanced Shopping Options, Better Call-to Action sections, and new Visual Options for Services, Products and More Manage Facebook Page Tabs on the Left Side, and Sections in the Middle Template Options Facebook has released new Facebook Page Templates. That means if you haven’t made the upgrade, you’re currently set as a “Standard” template. New templates include: Professional Services (that’s the one we …

Search Engine Optimization FAQs Expio

SEO Basics: Know Your CTRs (Click Through Rates)

Joshua Social Media

Google Search Console, and the Anatomy of a Search With over 7 billion searches happening every month, knowing how and why your website gets clicks, or doesn’t get clicks, is a crucial skill. Luckily, it’s not that difficult. One of the best uses of time when it comes to knowing your site SEO is looking at CTRs, or Click-Through-Rates. In …