The Genius of Brevity

Joshua Expio Values

Ernest Hemingway was once challenged to write a story in 6 words or less: “For sale. Baby Shoes. Never Worn.” He would love twitter.#KeepItBrief

4 Determining Factors for Successful AdWords - Expio Consulting

4 Determining Factors for AdWords Strategy Success

Joshua Online Search (SEO)

Criteria for Conversion Success or Failure Four quick questions to ask yourself when starting a new AdWords campaign. 1. Website The url corresponding with each ad meets the needs of the searcher – Yes/No 2. AdWords Ad The Ad is relevant and compelling to the needs of the searcher – Yes/No 3. Keywords The keyword matches the needs of the searcher …

23 WAYS TO ACHIEVE “HIGH-QUALITY” WEBSITE STATUS

23 Ways to Achieve “High-Quality” Website Status

Joshua Social Media

A Google Expert’s Checklist “This website doesn’t load fast enough.” “This website has duplicate content.” “It needs quality content before Google will begin listing this site in Search.” “Your site has a bunch of issues.” “The Google listing for your business is all wrong.” The phone rings. It’s an SEO expert with a laundry list of problems you’ve never even …

Report on Social Media and the Patient Experience via TCU and Expio Consulting

Joshua Reports

Currently over 55% of patients engage with some form of social media. This report proves that number will continue to rise. 39% of respondents say they share medical information using social media. Contrary to the fears of many executives, patients tend to share positive experiences on social media. This report found though it’s true that patients also do share bad experiences, …

Photo in Photoshop - Expio Consulting

How to Add Follower Recognition to Your Social Media Toolbox

Joshua Social Media

Someone took the time to take a picture and write a positive experience about your company. This is what Social Media for business is all about. This is sweet redemption. Like a lot of folks running a business Twitter account, maybe it has felt like tweets have done little more than disappear into thin Twitter-air. And maybe all the planning about how to make …

Disappearing Likes - Expio Consulting

Why is Facebook Removing Likes?

Joshua Social Media

Making Page Likes More Meaningful First, read what Facebook announced this past February: Businesses use Page audience data to understand what their followers care about. To make audience data even more meaningful for businesses, we’re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts. This change ensures that data on Facebook …

Understanding Facebook Check-Ins for Page Admins

Joshua Social Media

UPDATE: Facebook has updated since this post was written. Admins are now able to engage more fully on check ins from users who use their page. How do users check-in? Facebook users can find places nearby using the Facebook app on their smartphone. From your app menu, they tap Nearby Places to see a list of places nearby. What’s the value …

Create the Perfect Holiday Brand Post With These Ideas

Joshua Expio Values

Pick our brain. We’re feeling generous this holiday season and want to give out some of the ideas that helped us form our content strategies this holiday season. If you’re struggling to make the perfect holiday post on your business Facebook page, or Twitter, we think you’ll find these useful. Check out some ideas to make your page shine this holiday season. …