Why Not Taking Any Breaks At Work Is Scarier Than Dating Taylor Swift

Joshua Expio Values

Ok, maybe that headline was a bit dramatic. Still, we got your attention. A new study suggests taking brief mental breaks improves performance on a prolonged task. While the claim that taking a break at work helps improve performance may not be revolutionary to most of us, it’s nice to see scientific support. Stepping back from tasks at work actually improves focus …

This One Simple Tactic Can Double Your Facebook Engagement – Jason Parks

Joshua Social Media

This blog post (shared from jeffbullas.com) is by guest author Jason Parks, Owner of The Media Captain. Follow him at @TheMediaCaptain on Twitter. These tips are on par and really helpful. We’ve been using these tactics for a long time and have seen results on a daily basis from these practices. Developing a character for your brand posts, sharing staff stories and more are …

Matthew Effect: Key To Facebook News Feed

Joshua Expio Values

About the AuthorJoshua TwitterWriter, Social Strategist, Expio Operations, Coffee Swashbuckler"Whoever has will be given more... Whoever does not have, even what they have will be taken from them."Gospel of MatthewCustom Selected News FeedIn his book Outliers Malcolm Gladwell demonstrates a principle he calls the "Matthew Effect". Essentially, the idea is that when a person gets an early opportunity or a ...

13 Business Tips for April Fool’s Day from Shane Gibson

Joshua Expio Values

Shane Gibson, author of several Social Media books, including Sociable!: How Social Media is Turning Sales and Marketing Upside Down and Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits, took to Twitter today to fabricate some ideas which represent the exact opposite of what is good and true about social media. He gave us …

Character Composite: One Way We Stay Consistently Creative and Accurate With Brand Posts

Joshua Expio Values

About the AuthorJoshua TwitterWriter, Social Strategist, Expio Operations, Coffee SwashbucklerOne way to break through and get creative as a brand content publisher is to identify, memorize and script as the brand's ideal character.Facebook, Twitter and Instagram have made being a brand more like being a helpful friend. Everyday, successful social media-driven companies are posting useful, enjoyable and informative content for ...

Micro-Stories, Marketers Ruining Social Media and the Friend Who Keeps Calling

Joshua Expio Values

Be a master of context In the elevator, at the gym or in line at the coffee shop, there’s a micro-moment happening. Sometimes, companies tend to think their Facebook page is an ongoing digital conference. But, it isn’t. They’re posting information to one person in one place in one moment. Become a master of context. What’s the weather like? What …

How To Attract Influencers, Not Freeloaders, In Facebook Contests

Joshua Social Media

How to Ensure Your Facebook Contests Attract Genuine Fans By Emeric Ernoult Published June 10, 2013, Social Media Examiner #1: Award Appropriate Prizes Don’t offer attractive prizes that have nothing to do with your brand. #2: Choose Your Winners Wisely Many contests use a system of votes (photo competitions) or point accumulations (quizzes) to identify finalists or winners. These methods animate your …