Matthew Effect: Key To Facebook News Feed

Joshua Expio Values

About the AuthorJoshua TwitterWriter, Social Strategist, Expio Operations, Coffee Swashbuckler"Whoever has will be given more... Whoever does not have, even what they have will be taken from them."Gospel of MatthewCustom Selected News FeedIn his book Outliers Malcolm Gladwell demonstrates a principle he calls the "Matthew Effect". Essentially, the idea is that when a person gets an early opportunity or a ...

13 Business Tips for April Fool’s Day from Shane Gibson

Joshua Expio Values

Shane Gibson, author of several Social Media books, including Sociable!: How Social Media is Turning Sales and Marketing Upside Down and Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits, took to Twitter today to fabricate some ideas which represent the exact opposite of what is good and true about social media. He gave us …

Character Composite: One Way We Stay Consistently Creative and Accurate With Brand Posts

Joshua Expio Values

About the AuthorJoshua TwitterWriter, Social Strategist, Expio Operations, Coffee SwashbucklerOne way to break through and get creative as a brand content publisher is to identify, memorize and script as the brand's ideal character.Facebook, Twitter and Instagram have made being a brand more like being a helpful friend. Everyday, successful social media-driven companies are posting useful, enjoyable and informative content for ...

Micro-Stories, Marketers Ruining Social Media and the Friend Who Keeps Calling

Joshua Expio Values

Be a master of context In the elevator, at the gym or in line at the coffee shop, there’s a micro-moment happening. Sometimes, companies tend to think their Facebook page is an ongoing digital conference. But, it isn’t. They’re posting information to one person in one place in one moment. Become a master of context. What’s the weather like? What …

5 Reasons Why We Shudder at the New Rippln App

Joshua Social Media

You may have heard about a new so-called viral App called Rippln – you may have even been invited to join the “inner circle”. Well, it’s not viral yet. A video posted on YouTube boasts that users can become part of the beginnings of the next Facebook and make millions off of its success. They even claim that soon, the …