Why it pays to hire a team of experts to handle your digital marketing strategies.

Why Outsourcing Digital Marketing Efforts Makes Dollars and Sense

andyroller Content Marketing, Expio Values, Social Media, Websites and Apps

Crunching the Numbers: Why Expio is a Cost-Effective and Hassle-Free Solution for Digital Marketing At Expio Digital Marketing, we put ourselves in our clients’ shoes. We challenge each other to ask the tough questions that we know our clients and their audience are asking. One question we ponder often is, “Why should a client hire us versus a team of …

Facebook Recommendations and Reviews: Why They’re Critically Important to a Company’s Image

Jody Reynolds Social Media

Four Reasons You Should Never Remove Facebook Reviews Online reviews and recommendations have become the way consumers make daily decisions. Before they hire a plumber or a dog trainer, buyers are researching their choices in a variety of ways. Consumers are checking sites like Yelp and Google, they’re asking friends in person and on social media, and they’re savvy enough …

Our Best Single Tip to Improve SEO

Joshua Online Search (SEO)

By Joshua Godsey Produce blogs, or landing page content that answer low competition, high-traffic keyword queries in your area of expertise. SEO is about keywords. Keywords that trigger content. The goal here is to identify what keywords are opportunities, and then write content to answer them. Ask yourself a few questions in order to make this happen. Are you able …

how to create a business facebook page.

Eight Tips for Creating a Successful New Facebook Business Page

Jody Reynolds Social Media

In Addition to a Website, Every Great Company Needs a Well-Strategized Facebook Presence Facebook is an excellent tool for businesses for a few huge reasons: brand awareness, lead generation and communication, to name a few. Setting up a Facebook business page is easy, but smart companies have a plan in place before getting started. It’s also important to get real …

respond to every social media client

How To Train Social Media Managers To Respond To Followers

Jody Reynolds Social Media

Why it’s Critical to Respond to Every Social Media Follower, Even the Angry Ones Thanks (or no thanks) to social media, we’re inundated daily with bad news about good companies… an airline losing a beloved family dog; a cruise ship with a food-borne illness; a car manufacturer with a defect linked to accidents; a coffee chain changing up its rewards …

Jody Reynolds, Expio Chief Relationship Officer

Expio Digital Marketing Welcomes Jody Reynolds

Joshua News

New Expio Chief Relationship Officer Brings 17 Years Digital Marketing Experience Rule-Breaking Pioneer in Social Media and SEO   Expio has been following the career of Jody Reynolds for some time. Years ago, the company where Reynolds was working met with Expio to discuss digital marketing tactics. At a time when Facebook pages weren’t standard and iPad giveaways were a …

SEO Honesty Leads To Better User Experience, Results

SEO Basics: Two Brutally Honest Questions You Should Ask Yourself About Your Website

Joshua Expio Values, Online Search (SEO)

SEO Honesty Leads To Better User Experience, Results Be honest. Why would anyone visit your website? Do users actually want or need the content on your website? There are moments in life where suddenly everything becomes clear. The day you decide to buy an engagement ring, for example. Well, when it comes to planning your newest website content, we suggest …

Common Mistakes All Bloggers Make And How To Turn Them To Your Advantage Expio Digital Marketing Blogging

Common Mistakes All Bloggers Make And How To Turn Them To Your Advantage

Joshua Blogging

Your Brilliant Blog Piece May Be Undermined By These Common Blunders I’m emerging from a fresh round of blog edits here at Expio HQ. Fresh on the mind are the common blogging mistakes we all make. Even the best marketers and bloggers make them. Whether keeping header capitalization styles consistent or not using consistent comma rules, you’ve probably slipped into …

What is a good performing ad and how to know - Expio Digital Marketing

So you got a lot of Reach on your ad. Who cares? Thoughts on true ad performance.

Joshua Blogging, Content Marketing, Expio Values, Online Search (SEO), PPC, Reports, Social Media

With $100 you can reach thousands of people. That’s pretty amazing, right? The marketing tools of today are within a click’s reach, and they boast incredible numbers. With Facebook, $50 and a click of that “Boost” button, you can reach thousands of people. And, you know what, tThere is something pretty cool about that. It’s definitely not like the old media …

How to Move Your Website to a New Address: An SEO’s Guide

Joshua Websites and Apps

Looking to freshen up your web presence with a new domain? Did your business recently rebrand or change its name? Find a better domain? Want to get away from “.net” or other uncommon addresses? We’ve got you covered. This guide will ensure you have a successful and SEO-sound site migration. We recommend checking your website daily for potential problems after …