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Yearly Archives - 2017
17Oct

New AdWords Interface Design Rolls Out

[x_author title="About the Author"] Google Redesigns AdWords Interface The much-improved interface from AdWords came out to users last Wednesday. We think it's a big improvement over the previous design. Though, there are some bugs we've noticed, like text being cut off in certain spaces. But we're sure they'll correct those quickly. The look and feel is much cleaner and easier to navigate. We've found the new organization to be much more intuitive, easier to find where we want to go. That's probably the...

By PPC0 Comments
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How We Build Trust As An Agency Joshua Godsey - Expio
25Jul

How We Build Trust As An Agency

Quality, Weekly Communication Regular communication may be the most important thing that builds trust between an agency and the brand they represent. Digital marketing strategies require a lot of detail, planning, and execution. Those things simply can’t happen without regular check ins, updates, reports and collaborative communication. One email per week helps build trust by providing consistency. It also shows determination on the part of the agency. A succinct and strategically targeted email sent once a week will help both the...

By Expio Values0 Comments
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How to Link Instagram to Facebook for Social Media Admins
19Jun

How to Link Instagram to Facebook for Social Media Admins

[x_author title="About the Author"] View, Respond and Engage on Instagram Directly from Facebook Pages Facebook is attempting to make social media management on both Facebook and Instagram more easy. The new Facebook "inbox" (still rolling out to most admins) features the ability to view, and respond to engagement on Instagram profiles, right from the Facebook notifications area. This allows for desktop engagement on the Instagram account through Facebook. In other words, you can now like, and comment on Instagram comments straight from your...

By Social Media, 0 Comments
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What's AMP and Why Is It Important for Marketers? Expio Digital Marketing
16May

What’s AMP and Why Is It Important for Marketers?

[x_author title="About the Author"] Adding AMP Code to Your Business Site Could Immediately Increase Organic Traffic AMP results are earning more clicks than ever. Most websites aren't taking advantage. AMP, or Accelerated Mobile Pages, is an open-source project designed to make articles load faster when clicked from a Google search engine result page. They appear at the top of the page for searches in which AMP articles appear. As most things with Google, we don't know when exactly AMP articles are chosen to appear. But, we...

By Online Search (SEO)0 Comments
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Brand or sell? Entice or inform? Taking a Topical Approach to Blogging - Expio
29Mar

Brand or Sell? Entice or Inform? Taking a Topical Approach to Blogging

[author title="About the Author"] Brand or Sell? “Branding” has become one of the murkiest marketing terms on the Internet. It can basically mean anything. Branded content can mean a dozen different things. Branding can easily become inbred company rhetoric that only increases customer boredom. But branding can also lead to a direct approach to blogging that helps users get what they need. For our purposes, we’ll refer to branding as any written emphasis that speaks directly about a business or its services. In...

By Blogging, , 0 Comments
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whats with seo expio digital marketing our take
15Feb

What’s With SEO? Our Take

[author title="About the Author"] “The other day I was in some, whatever--coffee place. I don’t know, you can only be in six places—whichever one I was in.” - Comedian Louis CK “Hilarious” Your customer gathers information on the internet the same way that you do - from one of six places. We all go to Google (or Yahoo or Bing) and fill in that little search box. Every one of us clicks 'enter.’ Then comes the time to scan through the entries...

By Online Search (SEO)0 Comments
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Facebook Page Templates 2017 Guide from Expio Digital Marketing
09Feb

A Guide to Facebook’s New Page Templates for 2017

[author title="About the Author"] [optinlocker]Want to receive regular updates about posts like these from Expio Digital Marketing?[/optinlocker] Enhanced Shopping Options, Better Call-to Action sections, and new Visual Options for Services, Products and More Manage Facebook Page Tabs on the Left Side, and Sections in the Middle Template Options Facebook has released new Facebook Page Templates. That means if you haven't made the upgrade, you're currently set as a "Standard" template. New templates include: Professional Services (that's the one we used for our own Facebook page), Shopping, Business,...

By Social Media6 Comments
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Search Engine Optimization FAQs Expio
31Jan

SEO Basics: Know Your CTRs (Click Through Rates)

[author title="About the Author"] Google Search Console, and the Anatomy of a Search With over 7 billion searches happening every month, knowing how and why your website gets clicks, or doesn't get clicks, is a crucial skill. Luckily, it's not that difficult. One of the best uses of time when it comes to knowing your site SEO is looking at CTRs, or Click-Through-Rates. In order to understand what a CTR is, let's start first with a basic search in Google. The Anatomy of a...

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