Insights

Yearly Archives - 2018

SEO Honesty Leads To Better User Experience, Results

SEO Basics: Two Brutally Honest Questions You Should Ask Yourself About Your Website

[x_author title="About the Author"] SEO Honesty Leads To Better User Experience, Results Be honest. Why would anyone visit your website? Do users actually want or need the content on your website? There are moments in life where suddenly everything becomes clear. The day you decide to buy an engagement ring, for example. Well, when it comes to planning your newest website content, we suggest getting clarity. Like, extreme clarity – brutal, real, user-tested honesty. Ask friends. Ask family. Ask peers. Or, take it even further and...

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Common Mistakes All Bloggers Make And How To Turn Them To Your Advantage Expio Digital Marketing Blogging

Common Mistakes All Bloggers Make And How To Turn Them To Your Advantage

Your Brilliant Blog Piece May Be Undermined By These Common Blunders I'm emerging from a fresh round of blog edits here at Expio HQ. Fresh on the mind are the common blogging mistakes we all make. Even the best marketers and bloggers make them. Whether keeping header capitalization styles consistent or not using consistent comma rules, you've probably slipped into at least a few of these mistakes when you've blogged. As a marketing agency, our blogging team submits their blogs to an...

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What is a good performing ad and how to know - Expio Digital Marketing

So you got a lot of Reach on your ad. Who cares? Thoughts on true ad performance.

[x_author title="About the Author"] With $100 you can reach thousands of people. That's pretty amazing, right? The marketing tools of today are within a click's reach, and they boast incredible numbers. With Facebook, $50 and a click of that "Boost" button, you can reach thousands of people. And, you know what, tThere is something pretty cool about that. It’s definitely not like the old media where your ad success meant you hoped a lot of cars drove by your billboard. You anxiously hoped a...

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How to Move Your Website to a New Address: An SEO’s Guide

[x_author title="About the Author"] Looking to freshen up your web presence with a new domain? Did your business recently rebrand or change its name? Find a better domain? Want to get away from ".net" or other uncommon addresses? We've got you covered. This guide will ensure you have a successful and SEO-sound site migration. We recommend checking your website daily for potential problems after following these steps. You'll likely notice your website's SEO will be affected for awhile. This is normal and to...

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