So you got a lot of Reach on your ad. Who cares? Thoughts on true ad performance.

[x_author title="About the Author"] With $100 you can reach thousands of people. That's pretty amazing, right? The marketing tools of today are...

[Shared] New York Biotopes Video

http://vimeo.com/squaredesign/nybiotopes My bachelor graduation project „New York Biotopes“ deals with abstract plants and creatures, which change their forms because of insufficient...

Southwest Airlines and Instagram Marketing

How Southwest Connects With Passengers Should your business be using Instagram as a brand? Southwest Airlines thinks so. The popular airline has done...

Edudemic: 10 Real-World Ways Schools Are Using Social Media

(happily shared) from edudemic.com Two big milestones were hit recently. First, the population of Earth hit 7 billion, more than double...

Twitter Releases “Header Image” For Profiles

Content Has a Perfect Length via Buffer App

Buffer App, one of our most-used tools in the office (it helps us easily schedule out posts for brand pages...

Twitter, American Express Let Users Buy With Hashtag

Another example of aligning business with social media USA Today published a story this morning about a new offer from Twitter...

SEO Basics: Know Your CTRs (Click Through Rates)

[author title="About the Author"] Google Search Console, and the Anatomy of a Search With over 7 billion searches happening every month, knowing...

Understanding Facebook Check-Ins for Page Admins

UPDATE: Facebook has updated since this post was written. Admins are now able to engage more fully on check ins...

The NLRB and Legal Considerations for Employer’s Social Media Policies

European Sports Cars, Hot Dogs, and What To Do If An Employee Posts Embarrassing Images on Social Media It can be...