{"id":199,"date":"2012-08-23T19:10:01","date_gmt":"2012-08-23T19:10:01","guid":{"rendered":"http:\/\/www.outtoclarify.com\/?p=199"},"modified":"2012-08-23T19:10:01","modified_gmt":"2012-08-23T19:10:01","slug":"social-media-seo","status":"publish","type":"post","link":"https:\/\/expioconsulting.com\/expiostaging\/social-media-seo\/","title":{"rendered":"How Social Engagement Improves SEO"},"content":{"rendered":"<figure id=\"attachment_429\" aria-describedby=\"caption-attachment-429\" style=\"width: 620px\" class=\"wp-caption alignright\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-429 lazyload\" title=\"How Social Media Helps Brand SEO\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"620\" height=\"424\" sizes=\"(max-width: 620px) 100vw, 620px\" data-src=\"https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2012\/08\/12-1.jpg\" data-srcset=\"https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2012\/08\/12-1-400x274.jpg 400w, https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2012\/08\/12-1-367x251.jpg 367w\"><figcaption id=\"caption-attachment-429\" class=\"wp-caption-text\">Many brands are realizing their business Facebook timeline has better SEO than their website, despite investments.<\/figcaption><\/figure>\n<p>They&#8217;re both known as cute and cuddly animals, but Google&#8217;s <em>Panda<\/em> and <em>Penguin<\/em> search algorithms have something else in mind than becoming a popular stuffed animal. They&#8217;re cleaning up search results for Google.<\/p>\n<h4>The goal: to place the highest-quality and most interactive websites on front-page searches.<\/h4>\n<address>Read\u00a0<a href=\"http:\/\/www.netmagazine.com\/features\/10-things-you-need-know-about-google-panda-and-penguin\" target=\"_blank\" rel=\"noopener noreferrer\">10 things you need to know about Google Panda and Penguin<\/a> from SEO expert\u00a0<a href=\"http:\/\/www.netmagazine.com\/features\/10-things-you-need-know-about-google-panda-and-penguin\" target=\"_blank\" rel=\"noopener noreferrer\">Tom Gregan<\/a><\/address>\n<address><em><strong>Excerpt:<\/strong><\/em> &#8220;At its core, the Panda update is about signals pertinent to relevance and a site\u2019s ability to indicate that it belongs high in results. Google is taking time to assess signals such as:<\/address>\n<ul>\n<li>\n<h5>The amount of content above the fold<\/h5>\n<\/li>\n<li>\n<h5>The bounce rate for a page<\/h5>\n<\/li>\n<li>\n<h5>The click-through rate of the page<\/h5>\n<\/li>\n<li>\n<h5>The number of clicks a page gets in results<\/h5>\n<\/li>\n<\/ul>\n<h5>\u2026 and more, always intent on evaluating whether a page is proving itself as providing relevant content for the search in question.<\/h5>\n<h5>Importantly, no longer does it seem that Google simply demotes poor quality pages. Instead, it is willing to demote the entire domain, simply because a few pages are letting the site down.<\/h5>\n<h5>To put it plainly, <a title=\"What We Do\" href=\"http:\/\/www.outtoclarify.com\/what\/\" target=\"_blank\" rel=\"noopener noreferrer\">social interaction for your brand<\/a> is becoming an essential investment when it comes to improving your brand SEO.&#8221;<\/h5>\n<p>Every comment, like, share or follow your brand receives is a vote of confidence to Google searches, lending more weight for your brand to become a top result.<\/p>\n<p>Other resources:<\/p>\n<p><a href=\"http:\/\/www.fastcompany.com\/3000283\/seo-isnt-what-you-think-it\" target=\"_blank\" rel=\"noopener noreferrer\">SEO Isn&#8217;t What You Think It Is<\/a> &#8211; Fast Company<\/p>\n<p><a href=\"http:\/\/www.inc.com\/aaron-aders\/what-you-need-to-know-about-googles-penguin-update.html\" target=\"_blank\" rel=\"noopener noreferrer\">What You Need to Know About Google&#8217;s Penguin Update<\/a> &#8211; INC.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>They&#8217;re both known as cute and cuddly animals, but Google&#8217;s Panda and Penguin search algorithms have something else in mind than becoming a popular stuffed animal. They&#8217;re cleaning up search results for Google. The goal: to place the highest-quality and most interactive websites on front-page searches. Read\u00a010 things you need to know about Google Panda and Penguin from SEO expert\u00a0Tom Gregan Excerpt: &#8220;At its core, the Panda update is about signals pertinent to relevance and a site\u2019s ability to indicate that it belongs high in results. Google is taking time to assess signals such as: The amount of content above the fold The bounce rate for a page The click-through rate of the page The number of clicks a page gets in results \u2026 and more, always intent on evaluating whether a page is proving itself as providing relevant content for the search in question. Importantly, no longer does it seem that Google simply demotes poor quality pages. Instead, it is willing to demote the entire domain, simply because a few pages are letting the site down. To put it plainly, social interaction for your brand is becoming an essential investment when it comes to improving your brand SEO.&#8221; Every comment, like, share or follow your brand receives is a vote of confidence to Google searches, lending more weight for your brand to become a top result. Other resources: SEO Isn&#8217;t What You Think It Is &#8211; Fast Company What You Need to Know About Google&#8217;s Penguin Update &#8211; INC. &nbsp;<\/p>\n","protected":false},"author":8,"featured_media":429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[16,22,23,24,25,20],"class_list":["post-199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-engagement","tag-google","tag-panda","tag-penguin","tag-seo","tag-social-media"],"featured_image_src":{"landsacpe":["https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2012\/08\/12-1-1016x445.jpg",1016,445,true],"list":["https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2012\/08\/12-1-463x348.jpg",463,348,true],"medium":["https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2012\/08\/12-1-300x206.jpg",300,206,true],"full":["https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2012\/08\/12-1.jpg",1016,696,false]},"_links":{"self":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts\/199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/comments?post=199"}],"version-history":[{"count":0,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts\/199\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/media\/429"}],"wp:attachment":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/media?parent=199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/categories?post=199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/tags?post=199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}