{"id":2343,"date":"2013-07-02T11:34:39","date_gmt":"2013-07-02T17:34:39","guid":{"rendered":"http:\/\/www.outtoclarify.com\/?p=2343"},"modified":"2013-07-02T11:34:39","modified_gmt":"2013-07-02T17:34:39","slug":"content-marketing-top-priority-numbers-prove","status":"publish","type":"post","link":"https:\/\/expioconsulting.com\/expiostaging\/content-marketing-top-priority-numbers-prove\/","title":{"rendered":"Content Marketing is a Top Priority, the Numbers Prove It"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-2350 alignleft\" src=\"https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2013\/07\/11-1.jpg\" alt=\"Content Marketing a Priority for Coming Year\" width=\"372\" height=\"372\" \/><\/p>\n<p>In a recent<a href=\"http:\/\/www.imediaconnection.com\/content\/34467.asp\" target=\"_blank\" rel=\"noopener noreferrer\"> study<\/a> from <a href=\"http:\/\/imediaconnection.com\" target=\"_blank\" rel=\"noopener noreferrer\">iMedia\u00a0Connection<\/a> said more than $118 billion is set to be spent on content marketing this fiscal year, proving that businesses are beginning to usher storytelling into their strategies at a record-breaking pace.<\/p>\n<p>There&#8217;s something powerful about content in this digital age. This new research is telling marketers a clear message: consumers are looking for great content. How do you deliver great content that&#8217;s capable of captivating the consumer with something new, something they can grow to love? This content-driven focus gives businesses the opportunity to create value creatively, including startups and medium-sized brands. Create great content, that&#8217;s the bottom line.<\/p>\n<p>And don&#8217;t be fooled into thinking great content marketing is for large brands alone.<\/p>\n<p><em>Did you\u00a0<a href=\"http:\/\/www.sba.gov\/content\/small-business-trends\">know<\/a>\u00a0that the 23 million small businesses in America account for 54% of all U.S. sales?\u00a0Did you know that small businesses provide 55% of all jobs and 66% of all net new jobs since the 1970s?\u00a0While big business has eliminated four million jobs since 1990, small businesses added eight million<a href=\"http:\/\/socialmediatoday.com\/briansolis\/1543741\/small-business-survey-technology-challenge-and-opportunity-steve-jobs-recognized-\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0(Social Media Today)<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a recent study from iMedia\u00a0Connection said more than $118 billion is set to be spent on content marketing this fiscal year, proving that businesses are beginning to usher storytelling into their strategies at a record-breaking pace. There&#8217;s something powerful about content in this digital age. This new research is telling marketers a clear message: consumers are looking for great content. How do you deliver great content that&#8217;s capable of captivating the consumer with something new, something they can grow to love? This content-driven focus gives businesses the opportunity to create value creatively, including startups and medium-sized brands. Create great content, that&#8217;s the bottom line. And don&#8217;t be fooled into thinking great content marketing is for large brands alone. Did you\u00a0know\u00a0that the 23 million small businesses in America account for 54% of all U.S. sales?\u00a0Did you know that small businesses provide 55% of all jobs and 66% of all net new jobs since the 1970s?\u00a0While big business has eliminated four million jobs since 1990, small businesses added eight million\u00a0(Social Media Today).<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[19],"tags":[238,95,239,20,240,241,154],"class_list":["post-2343","post","type-post","status-publish","format-image","hentry","category-social-media","tag-content-marketing","tag-industry","tag-small-business","tag-social-media","tag-startups","tag-statistics","tag-storytelling","post_format-post-format-image"],"featured_image_src":{"landsacpe":false,"list":false,"medium":false,"full":false},"_links":{"self":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts\/2343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/comments?post=2343"}],"version-history":[{"count":0,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts\/2343\/revisions"}],"wp:attachment":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/media?parent=2343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/categories?post=2343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/tags?post=2343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}