{"id":3360,"date":"2014-05-22T13:45:13","date_gmt":"2014-05-22T13:45:13","guid":{"rendered":"https:\/\/expio.marketing\/?p=3360"},"modified":"2014-05-22T13:45:13","modified_gmt":"2014-05-22T13:45:13","slug":"one-simple-tactic-can-double-facebook-engagement-jason-parks","status":"publish","type":"post","link":"https:\/\/expioconsulting.com\/expiostaging\/one-simple-tactic-can-double-facebook-engagement-jason-parks\/","title":{"rendered":"This One Simple Tactic Can Double Your Facebook Engagement – Jason Parks"},"content":{"rendered":"
This blog post (shared from jeffbullas.com<\/a>) is by\u00a0guest author Jason Parks, Owner of\u00a0The Media Captain<\/a>. Follow\u00a0him at @TheMediaCaptain<\/a> on Twitter.<\/address>\n

These tips are on par and really helpful. We’ve been using these tactics for a long time and have seen results on a daily basis from these\u00a0practices. Developing a character for your brand posts, sharing staff stories and more are crucial strategies for producing great and share-worthy content on brand social media platforms.<\/p>\n

Case Analysis<\/strong><\/p>\n

We broke down insights for a\u00a0client of ours,\u00a0Panhandle OBGYN<\/a>. Check out their average Facebook\u00a0Engagement\u00a0(unique likes, comments or shares) for Facebook page posts from\u00a0Dec. 22, 2013 –\u00a0May 22, 2014:<\/p>\n

General Photo Posts 29.8
\nNon-Photo Posts 31.5
\nEmployee Photo Posts 192.6
\nPatient\/Baby Photo Posts 214.2<\/p>\n

Read the post below for more.<\/p>\n

by Jason Parks
\nThis One Simple Tactic Can Double Your Facebook Engagement<\/a><\/p>\n

\n

Social media junkies have taken notice that organic Facebook interaction has decreased dramatically. As mentioned in a\u00a0recent blog post<\/a>, research is showing that only 4% or less of people are seeing your page updates in their newsfeeds when you post on Facebook.<\/p>\n

If you want to generate more organic interaction without having to reach into your wallet to promote every post, can this be achieved? If you creatively show off your company and the people that work hard every day to keep the business running, you\u2019ll be able to double your Facebook engagement and attain a greater organic reach on Facebook by following the three steps below. We like to call it brand personality!<\/p>\n

Creating the brand personality<\/h4>\n

When my company (The Media Captain<\/a>), implemented the \u201cBrand Personality Social Tactic\u201d for our clients, we noticed a 110% increase in engagement on their posts on a weekly basis. If you follow the simple steps below, you\u2019ll be able to achieve similar success while your competition (the other 96%) is getting buried in the newsfeed.<\/p>\n

Step 1. Employee recognition<\/h4>\n

The \u201cBrand Personality\u201d program was implemented in March of 2014 for a local\u00a0plumbing company<\/a>\u00a0in Ohio. Before we took over their social marketing efforts, it would be a good day if they generated 2-3 \u201cLikes\u201d per Facebook post… READ MORE…<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

This blog post (shared from jeffbullas.com) is by\u00a0guest author Jason Parks, Owner of\u00a0The Media Captain. Follow\u00a0him at @TheMediaCaptain on Twitter. These tips are on par and really helpful. We’ve been using these tactics for a long time and have seen results on a daily basis from these\u00a0practices. Developing a character for your brand posts, sharing staff stories and more are crucial strategies for producing great and share-worthy content on brand social media platforms. Case Analysis We broke down insights for a\u00a0client of ours,\u00a0Panhandle OBGYN. Check out their average Facebook\u00a0Engagement\u00a0(unique likes, comments or shares) for Facebook page posts from\u00a0Dec. 22, 2013 –\u00a0May 22, 2014: General Photo Posts 29.8 Non-Photo Posts 31.5 Employee Photo Posts 192.6 Patient\/Baby Photo Posts 214.2 Read the post below for more. by Jason Parks This One Simple Tactic Can Double Your Facebook Engagement Social media junkies have taken notice that organic Facebook interaction has decreased dramatically. As mentioned in a\u00a0recent blog post, research is showing that only 4% or less of people are seeing your page updates in their newsfeeds when you post on Facebook. If you want to generate more organic interaction without having to reach into your wallet to promote every post, can this be achieved? If you creatively show off your company and the people that work hard every day to keep the business running, you\u2019ll be able to double your Facebook engagement and attain a greater organic reach on Facebook by following the three steps below. We like to call it brand personality! Creating the brand personality When my company (The Media Captain), implemented the \u201cBrand Personality Social Tactic\u201d for our clients, we noticed a 110% increase in engagement on their posts on a weekly basis. If you follow the simple steps below, you\u2019ll be able to achieve similar success while your competition (the other 96%) is getting buried in the newsfeed. Step 1. Employee recognition The \u201cBrand Personality\u201d program was implemented in March of 2014 for a local\u00a0plumbing company\u00a0in Ohio. Before we took over their social marketing efforts, it would be a good day if they generated 2-3 \u201cLikes\u201d per Facebook post… READ MORE…<\/p>\n","protected":false},"author":8,"featured_media":3361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[149,303,40,304,305,20],"class_list":["post-3360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-content","tag-content-strategy","tag-facebook","tag-facebook-strategy","tag-jeff-bullas","tag-social-media"],"featured_image_src":{"landsacpe":["https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2014\/05\/This-One-Tactic-Can-Double-Your-Facebook-Engagement-1-900x445.jpg",900,445,true],"list":["https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2014\/05\/This-One-Tactic-Can-Double-Your-Facebook-Engagement-1-463x348.jpg",463,348,true],"medium":["https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2014\/05\/This-One-Tactic-Can-Double-Your-Facebook-Engagement-1-300x199.jpg",300,199,true],"full":["https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2014\/05\/This-One-Tactic-Can-Double-Your-Facebook-Engagement-1.jpg",900,596,false]},"_links":{"self":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts\/3360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/comments?post=3360"}],"version-history":[{"count":0,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts\/3360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/media\/3361"}],"wp:attachment":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/media?parent=3360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/categories?post=3360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/tags?post=3360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}