500% increase in Facebook engagement<\/a>\u00a0over a six month period when recognizing staff in photo posts compared to general posts. They received dozens of comments from Facebook users expressing their appreciation and enthusiasm for the staff. Those comments inevitably found their way into friends’ of fans News Feeds.\u00a0What happens automatically as a result is word-of-mouth referrals.\u00a0Positive brand\u00a0comments speak for themselves.<\/p>\n","protected":false},"excerpt":{"rendered":"1. Brands are now listening more than ever Great customer experiences start with knowing the customer.\u00a0That’s easier than ever thanks to the thousands of comments on brand posts everyday. This vast stockpile of user-submitted information\u00a0has proven itself to be a\u00a0powerful tool in the hands of business leaders, enough to translate into executive action. And it’s awesome.\u00a0About 50% of companies say social business has improved marketing optimization, customer experience and brand health (Altimeter Group). 2. Results are easier to track New tools for data and insights are exploding, helping marketers get smarter everyday.\u00a0It’s no longer about how many likes a page has on Facebook. It’s about the customer journey. How\u00a0did they find their new\u00a0favorite product, video, campaign and – most importantly – action? It’s about accurately tracking action in order to produce better and smarter content for more actions to take place. The more marketers understand with the power of smarter analytics, the more customers will benefit. 3. Improvements are coming faster If it works, let’s make it better. The\u00a0constant obsession among great social media marketers is: how can we make good great? Because social media is where people inevitably turn to expand on their experiences, businesses are now looking at it as a place to learn. That learning is translating into more enjoyable and useful direction for businesses as a whole. Businesses can now\u00a0deliver targeted, personalized messages and experiences to followers\u00a0across channels. 4. Business beliefs are stronger than ever When a business\u00a0commits to sharing content everyday on social media channels (need help with social media for business?\u00a0Contact us), they\u00a0tap into their\u00a0inner-business. They\u00a0start sharing deeper and more meaningful micro-stories. Their content continually tells\u00a0their story. That’s why we’re seeing more and more causes among businesses, particularly those who are great at social media. There’s no coincidence that\u00a0businesses that do social media well tend to have\u00a0increased customer retention. 5. Great businesses\u00a0are\u00a0easier to find Good businesses are easier to find when they are active on social media.\u00a0People are\u00a0much more likely to be attracted to businesses with positive buzz on Facebook than those with\u00a0little or none. In a recent report, Expio\u00a0found that Panhandle OBGYN in Amarillo, TX experienced a 500% increase in Facebook engagement\u00a0over a six month period when recognizing staff in photo posts compared to general posts. They received dozens of comments from Facebook users expressing their appreciation and enthusiasm for the staff. Those comments inevitably found their way into friends’ of fans News Feeds.\u00a0What happens automatically as a result is word-of-mouth referrals.\u00a0Positive brand\u00a0comments speak for themselves.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[178,26,20],"class_list":["post-3434","post","type-post","status-publish","format-standard","hentry","category-social-media","tag-analytics","tag-business","tag-social-media"],"featured_image_src":{"landsacpe":false,"list":false,"medium":false,"full":false},"_links":{"self":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts\/3434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/comments?post=3434"}],"version-history":[{"count":0,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts\/3434\/revisions"}],"wp:attachment":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/media?parent=3434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/categories?post=3434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/tags?post=3434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}