contact<\/a>\u00a0me here at Expio.[\/column][column type=”one-half” last=”true” fade_animation=”in” fade_animation_offset=”45px”]<\/p>\n![\"Photo](\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\")
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(2) Use colors that connect with your brand<\/h1>\n
It’s probably obvious, Blue’s Smokehouse’s best color is blue<\/em>. Not a whole lot of creativity here, right? But, with what creativity I\u00a0did apply, I\u00a0decided to use a darker blue layer at 50% opacity. This gave me\u00a0a nice blue background that would make my\u00a0text layers pop.[\/column][column type=”one-half” last=”true” fade_animation=”in” fade_animation_offset=”45px”]<\/p>\n<\/p>\n
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(3) Copy, Paste and Recognize the tweet text and user with text on the photo<\/h1>\n
Now, anyone attempting this will\u00a0have to apply a little branding with the\u00a0design, or in other words, some sort of connection with the design of the post with the design of the brand. I’m\u00a0a big fan of sticking with consistent fonts for posts for this reason. In this case, I decided to\u00a0use Special Elite, a webfont that gives me an edginess that supports my client’s bold,\u00a0American BBQ (based in London) vibe.[\/column][column type=”one-half” last=”true” fade_animation=”in” fade_animation_offset=”45px”]<\/p>\n
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Watch Users Share the Love – and\u00a0become a repeat customer<\/em><\/h1>\nThere you have it! I shared out our repurposed post, and Kate tweeted back. Not only did she see it, and presumably feel appreciated by the feature, she says she’s coming back soon to try out the famous Blue’s Smokehouse Challenge Platter. Another satisfied customer engagement on Social Media is in the bag. [\/column][column type=”one-half” last=”true” fade_animation=”in” fade_animation_offset=”45px”]<\/p>\n
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Let me know if you have any questions in the comments.<\/p>\n","protected":false},"excerpt":{"rendered":"
[column type=”one-half” fade_animation=”in” fade_animation_offset=”45px”] 3 Step Process Ding. The \u00a0sound on the\u00a0phone’s notification bar sounds and in pops a notification, “@KateOvens just tweeted you a photo”. \u00a0As the app opens, you begin reading the tweet, and satisfaction from being recognized for\u00a0a job well done sets in. The tweet reads all\u00a0about how great your business is. It feels good, so, so good.[\/column][column type=”one-half” last=”true” fade_animation=”in” fade_animation_offset=”45px”] [\/column] Someone took the time to take a picture and write a positive experience about your company. This is what Social Media for business is all about. This is sweet redemption. Like a lot of folks running a business Twitter account, maybe it\u00a0has\u00a0felt like tweets have done little\u00a0more than disappear into thin Twitter-air. And maybe all the planning about\u00a0how to make the perfect viral post for the company never really panned out. But this, this was perfect. Create a Follow-Up Content System The question is\u00a0what to do next. Of course, the obvious thing is retweet and reply back with a kind word.\u00a0Do it. It would be rude not to retweet, and could potentially turn away a repeat customer. Beyond that, here are three easy steps that will help make a tweet like this turn into a perfect moment for the user on the other end,\u00a0which is exactly the point.\u00a0[column type=”one-half” fade_animation=”in” fade_animation_offset=”45px”] (1) Download the photo and throw it into Photoshop I’m going to assume whoever is reading this has experience with simple photo and text editing. If not, feel free to contact\u00a0me here at Expio.[\/column][column type=”one-half” last=”true” fade_animation=”in” fade_animation_offset=”45px”] [\/column][column type=”one-half” fade_animation=”in” fade_animation_offset=”45px”] (2) Use colors that connect with your brand It’s probably obvious, Blue’s Smokehouse’s best color is blue. Not a whole lot of creativity here, right? But, with what creativity I\u00a0did apply, I\u00a0decided to use a darker blue layer at 50% opacity. This gave me\u00a0a nice blue background that would make my\u00a0text layers pop.[\/column][column type=”one-half” last=”true” fade_animation=”in” fade_animation_offset=”45px”] [\/column][column type=”one-half” fade_animation=”in” fade_animation_offset=”45px”] (3) Copy, Paste and Recognize the tweet text and user with text on the photo Now, anyone attempting this will\u00a0have to apply a little branding with the\u00a0design, or in other words, some sort of connection with the design of the post with the design of the brand. I’m\u00a0a big fan of sticking with consistent fonts for posts for this reason. In this case, I decided to\u00a0use Special Elite, a webfont that gives me an edginess that supports my client’s bold,\u00a0American BBQ (based in London) vibe.[\/column][column type=”one-half” last=”true” fade_animation=”in” fade_animation_offset=”45px”] [\/column][column type=”one-half” fade_animation=”in” fade_animation_offset=”45px”] Watch Users Share the Love – and\u00a0become a repeat customer There you have it! I shared out our repurposed post, and Kate tweeted back. Not only did she see it, and presumably feel appreciated by the feature, she says she’s coming back soon to try out the famous Blue’s Smokehouse Challenge Platter. Another satisfied customer engagement on Social Media is in the bag. [\/column][column type=”one-half” last=”true” fade_animation=”in” fade_animation_offset=”45px”] [\/column] Let me know if you have any questions in the comments.<\/p>\n","protected":false},"author":8,"featured_media":4154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-4148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"featured_image_src":{"landsacpe":["https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2015\/04\/Photo-in-Photoshop-1-1140x445.png",1140,445,true],"list":["https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2015\/04\/Photo-in-Photoshop-1-463x348.png",463,348,true],"medium":["https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2015\/04\/Photo-in-Photoshop-1-298x300.png",298,300,true],"full":["https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2015\/04\/Photo-in-Photoshop-1.png",1234,1242,false]},"_links":{"self":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts\/4148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/comments?post=4148"}],"version-history":[{"count":0,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts\/4148\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/media\/4154"}],"wp:attachment":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/media?parent=4148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/categories?post=4148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/tags?post=4148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"User](\"https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2015\/04\/User-tweet-1.png\")
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