{"id":522,"date":"2012-09-10T17:07:31","date_gmt":"2012-09-10T17:07:31","guid":{"rendered":"http:\/\/www.outtoclarify.com\/?p=522"},"modified":"2012-09-10T17:07:31","modified_gmt":"2012-09-10T17:07:31","slug":"lessons-instagram-visual","status":"publish","type":"post","link":"https:\/\/expioconsulting.com\/expiostaging\/lessons-instagram-visual\/","title":{"rendered":"Lessons from Instagram: Be Visual"},"content":{"rendered":"<figure id=\"attachment_523\" aria-describedby=\"caption-attachment-523\" style=\"width: 1197px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-523 lazyload\" title=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"1197\" height=\"452\" sizes=\"(max-width: 1197px) 100vw, 1197px\" data-src=\"https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2012\/09\/Screen-Shot-2012-09-10-at-11.47.02-AM-1.png\" data-srcset=\"https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2012\/09\/Screen-Shot-2012-09-10-at-11.47.02-AM-1.png 1197w, https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2012\/09\/Screen-Shot-2012-09-10-at-11.47.02-AM-1-1024x387.png 1024w, https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2012\/09\/Screen-Shot-2012-09-10-at-11.47.02-AM-1-768x290.png 768w, https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2012\/09\/Screen-Shot-2012-09-10-at-11.47.02-AM-1-640x242.png 640w, https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2012\/09\/Screen-Shot-2012-09-10-at-11.47.02-AM-1-400x151.png 400w, https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2012\/09\/Screen-Shot-2012-09-10-at-11.47.02-AM-1-367x139.png 367w\"><figcaption id=\"caption-attachment-523\" class=\"wp-caption-text\"># Weekend Hashtag Project, WHPBIRDSONAWIRE, September 10, 2012<\/figcaption><\/figure>\n<p>It has taken the founders of Instagram less than a high school tenure to go from $0 to $1.2 billion in net worth <span style=\"color: #c0c0c0;\"><em>(<a href=\"http:\/\/www.businessinsider.com\/facebook-ipo-instagram-value-2012-5\" target=\"_blank\" rel=\"noopener noreferrer\">Business Insider<\/a>)<\/em><\/span>.<\/p>\n<p>Instagram founder<a href=\"http:\/\/www.inc.com\/eric-markowitz\/life-and-times-of-instagram-the-complete-original-story.html\" target=\"_blank\" rel=\"noopener noreferrer\"> Kevin Systrom graduated from Stanford University, interned at Twitter, and worked at Google<\/a>. He took what he learned from the top social sites on the planet to put in motion one radical idea: make taking photos easy and fun.<\/p>\n<p>In April, Facebook proved they value visual media by purchasing Instagram for a stunning<a href=\"http:\/\/techcrunch.com\/2012\/04\/09\/facebook-to-acquire-instagram-for-1-billion\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0$1 billion<\/a>. The deal makes sense, <a href=\"http:\/\/www.valuewalk.com\/2012\/09\/facebook-inc-fb-did-well-to-purchase-instagram-wells-fargo\/\" target=\"_blank\" rel=\"noopener noreferrer\">according to Wells Fargo<\/a>;\u00a0photo sharing was an early feature for Facebook Inc, and remains one of its most popular applications.<\/p>\n<p><a href=\"http:\/\/www.fastcompany.com\/3000794\/rise-visual-social-media\" target=\"_blank\" rel=\"noopener noreferrer\">Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012<\/a>.<\/p>\n<p>But, trend is a tricky word, since we believe visual marketing will have lasting and more comprehensive success than the alternative. Where companies invest will be key to their lasting online success. Being visual will have to make top priority.<\/p>\n<h2>Key Statistic<\/h2>\n<p>&nbsp;<\/p>\n<p>Instagram is now more valuable than&#8230;<\/p>\n<ul>\n<li><strong>Jack in the Box<\/strong>, purveyor of fine chicken teriyaki bowls and hamburgers.<\/li>\n<\/ul>\n<ul>\n<li><strong>The Finish Line,<\/strong>\u00a0an athletic-apparel store.<\/li>\n<\/ul>\n<ul>\n<li><strong>P.F. Chang&#8217;s,<\/strong>\u00a0the Chinese fast-food chain.<\/li>\n<\/ul>\n<ul>\n<li><strong><a href=\"http:\/\/www.businessinsider.com\/blackboard\/zillow\">Zillow<\/a><\/strong>, the online real-estate website.<\/li>\n<\/ul>\n<ul>\n<li><strong>TiVo<\/strong>, the digital video-recorder company.<\/li>\n<\/ul>\n<ul>\n<li>And\u00a0<strong>Netgear,<\/strong>\u00a0the wireless router maker.<\/li>\n<\/ul>\n<p>*<a href=\"http:\/\/www.businessinsider.com\/facebook-ipo-instagram-value-2012-5\" target=\"_blank\" rel=\"noopener noreferrer\">Source: Business Insider<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It has taken the founders of Instagram less than a high school tenure to go from $0 to $1.2 billion in net worth (Business Insider). Instagram founder Kevin Systrom graduated from Stanford University, interned at Twitter, and worked at Google. He took what he learned from the top social sites on the planet to put in motion one radical idea: make taking photos easy and fun. In April, Facebook proved they value visual media by purchasing Instagram for a stunning\u00a0$1 billion. The deal makes sense, according to Wells Fargo;\u00a0photo sharing was an early feature for Facebook Inc, and remains one of its most popular applications. Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012. But, trend is a tricky word, since we believe visual marketing will have lasting and more comprehensive success than the alternative. Where companies invest will be key to their lasting online success. Being visual will have to make top priority. Key Statistic &nbsp; Instagram is now more valuable than&#8230; Jack in the Box, purveyor of fine chicken teriyaki bowls and hamburgers. The Finish Line,\u00a0an athletic-apparel store. P.F. Chang&#8217;s,\u00a0the Chinese fast-food chain. Zillow, the online real-estate website. TiVo, the digital video-recorder company. And\u00a0Netgear,\u00a0the wireless router maker. *Source: Business Insider<\/p>\n","protected":false},"author":8,"featured_media":523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[39,40,41,20,42],"class_list":["post-522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-business-insider","tag-facebook","tag-instagram","tag-social-media","tag-visual"],"featured_image_src":{"landsacpe":["https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2012\/09\/Screen-Shot-2012-09-10-at-11.47.02-AM-1-1140x445.png",1140,445,true],"list":["https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2012\/09\/Screen-Shot-2012-09-10-at-11.47.02-AM-1-463x348.png",463,348,true],"medium":["https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2012\/09\/Screen-Shot-2012-09-10-at-11.47.02-AM-1-300x113.png",300,113,true],"full":["https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2012\/09\/Screen-Shot-2012-09-10-at-11.47.02-AM-1.png",1197,452,false]},"_links":{"self":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts\/522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/comments?post=522"}],"version-history":[{"count":0,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts\/522\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/media\/523"}],"wp:attachment":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/media?parent=522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/categories?post=522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/tags?post=522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}