\n[x_author title=”About the Author”]<\/p>\n
Before they hire a plumber or a dog trainer, buyers are researching their choices in a variety of ways. Consumers are checking sites like Yelp and Google, they\u2019re asking friends in person and on social media, and they\u2019re savvy enough to investigate each company\u2019s Facebook page – including the reviews and recommendations. In fact, they\u2019re using Facebook in higher frequencies than Google and Yelp for their research. That\u2019s big, folks. Here\u2019s more proof:<\/span><\/p>\n (Compiled by Social Media Today<\/a>)<\/span><\/p>\n <\/p>\n <\/p>\n The box on the right side of a Google search, called the knowledge panel, includes review scores from Facebook and other sites. This is yet another reason companies should collect them.<\/span><\/p>\n It bears repeating: Facebook recommendations are important to a company\u2019s brand reputation. Not only should business try to earn plenty of reviews, but they should want them to be positive and truthful. Here\u2019s how to manage existing reviews and how to collect more reviews.<\/span><\/p>\n To recap, Facebook recommendations and other online reviews are critical components of consumer decision making and should be managed with care. <\/span><\/p>\n With the right response policy and proven tactics for combating negative reviews, a well-run company can maintain a positive online image and enjoy the benefits of new and repeat business.<\/span><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Four Reasons You Should Never Remove Facebook Reviews Online reviews and recommendations have become the way consumers make daily decisions. [x_author title=”About the Author”] Before they hire a plumber or a dog trainer, buyers are researching their choices in a variety of ways. Consumers are checking sites like Yelp and Google, they\u2019re asking friends in person and on social media, and they\u2019re savvy enough to investigate each company\u2019s Facebook page – including the reviews and recommendations. In fact, they\u2019re using Facebook in higher frequencies than Google and Yelp for their research. That\u2019s big, folks. Here\u2019s more proof: The Significance of Online Reviews (Compiled by Social Media Today) One out of every three customers posts online following inadequate customer service, sharing comments about your brand to their network and beyond. (New Voice Media) 88 percent of people read reviews to determine the quality of a local business. (Bright Local) 87 percent of people say that a business needs a rating of three to five stars before they will use them. 52 percent of customers expect to hear back from brands within seven days of giving an online review, particularly one that’s negative or critical. (Review Trackers) 72 percent of consumers say positive reviews make them trust a local business. (Bright Local) When a brand responds to a customer on social media, 65 percent are more brand loyal. Similarly, 25 percent of customers are less likely to go somewhere else or post negative things if responded to appropriately. (Sprout) Google Knowledge Panel: It\u2019s an Important Review Repository The box on the right side of a Google search, called the knowledge panel, includes review scores from Facebook and other sites. This is yet another reason companies should collect them. It bears repeating: Facebook recommendations are important to a company\u2019s brand reputation. Not only should business try to earn plenty of reviews, but they should want them to be positive and truthful. Here\u2019s how to manage existing reviews and how to collect more reviews. Tips for Managing Reviews on Facebook Respond to every review. Read this blog for more tips on a Facebook response policy.\u00a0 Be sincere, helpful and human. Respond as quickly as possible. Ask for reviews About 50 percent of consumers will leave a review if asked. There are many ways to ask for a review: In person at the store At the bottom of a receipt By using a customer email list to target a Facebook post In marketing materials With an incentive program (a chance to win a prize) In a follow-up email Companies can\u2019t remove individual Facebook reviews. The only recourse for bad reviews is to: Tactfully reach out to the customer, rectify the situation and respectfully ask them to modify their review. (There\u2019s a decent chance they won\u2019t, but it\u2019s worth asking.) Bury the bad review with a bunch of positive reviews. Use the tips above to ask your happy customers for reviews. The new reviews will show up on top, pushing the bad review down and hopefully into obscurity. Additionally, you\u2019ll improve your rating by changing your percentages. Report the review to Facebook if it\u2019s spam\/fake. Companies can remove the entire Facebook reviews functionality from their Facebook page, but we highly discourage it, because: It is perceived as a block in communication. It looks like the company is hiding from its problems. It\u2019s a missed opportunity to collect positive reviews. This eliminates the check-in and map functionalities. To recap, Facebook recommendations and other online reviews are critical components of consumer decision making and should be managed with care. With the right response policy and proven tactics for combating negative reviews, a well-run company can maintain a positive online image and enjoy the benefits of new and repeat business. <\/p>\n","protected":false},"author":9,"featured_media":5940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[368,369,347,370,371,372,373,374],"class_list":["post-5939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-facebook-recommendations","tag-facebook-review-policy","tag-facebook-reviews","tag-facebook-reviews-management","tag-how-to-respond-to-negative-facebook-reviews","tag-should-you-remove-facebook-reviews","tag-why-facebook-recommendations-are-important","tag-why-you-shouldnt-remove-facebook-reviews"],"featured_image_src":{"landsacpe":["https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2019\/03\/thumbs-up-down-1-1140x445.jpg",1140,445,true],"list":["https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2019\/03\/thumbs-up-down-1-463x348.jpg",463,348,true],"medium":["https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2019\/03\/thumbs-up-down-1-300x175.jpg",300,175,true],"full":["https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2019\/03\/thumbs-up-down-1.jpg",1500,873,false]},"_links":{"self":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts\/5939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/comments?post=5939"}],"version-history":[{"count":0,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts\/5939\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/media\/5940"}],"wp:attachment":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/media?parent=5939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/categories?post=5939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/tags?post=5939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/expio.marketing\/wp-content\/uploads\/2019\/03\/Screen-Shot-2019-03-01-at-9.42.01-AM.png\")
<\/a>The Significance of Online Reviews<\/b><\/h3>\n\n
<\/a><\/b><\/p>\n<\/a>Google Knowledge Panel: It\u2019s an Important Review Repository<\/b><\/h3>\nTips for Managing Reviews on Facebook<\/b><\/h3>\n
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<\/a>Tactfully reach out to the customer, rectify the situation and respectfully ask them to modify their review. (There\u2019s a decent chance they won\u2019t, but it\u2019s worth asking.)<\/span><\/li>\n\n