{"id":6416,"date":"2020-02-05T16:00:40","date_gmt":"2020-02-05T22:00:40","guid":{"rendered":"https:\/\/expio.marketing\/?p=6416"},"modified":"2020-02-05T16:00:40","modified_gmt":"2020-02-05T22:00:40","slug":"the-benefits-of-hiring-an-expert-to-run-your-business-facebook-ads","status":"publish","type":"post","link":"https:\/\/expioconsulting.com\/expiostaging\/the-benefits-of-hiring-an-expert-to-run-your-business-facebook-ads\/","title":{"rendered":"The Benefits of Hiring an Expert to Run Your Business Facebook Ads"},"content":{"rendered":"

Businesses shouldn\u2019t leave this important task to chance. It\u2019s much easier to waste money than many think. Knowing how to measure ROI and reducing costs are reason enough to put your Facebook ads management in the best hands.<\/span><\/h2>\n

[x_author title=”About the Author”]
\nI\u2019ve seen it many times…<\/span><\/p>\n

A small business owner attends the latest-and-greatest seminar and learns that Facebook<\/a> is an important piece of their digital marketing advertising strategy. Who knew?<\/span><\/p>\n

Surely, managing Facebook advertising for a business isn\u2019t that hard, he or she thinks. So, they head back to the office with their newfound knowledge and look at their small staff. Who can absorb this duty? The speaker at the seminar stressed the importance of finding someone with pay-per-click knowledge and expertise in advertising strategy and measuring ROI. But, that\u2019s <\/span>nobody<\/span><\/i> on this team. Surely someone can figure it out…<\/span><\/p>\n

What about Carl in sales? But he\u2019s on the road a lot\u2026 Jenny in fulfillment? But she doesn\u2019t even use social media personally.\u00a0<\/span><\/p>\n

So, it\u2019s decided via process of elimination. Facebook management will now become the duty of the office manager. But, poor Sheryl! She already runs the phones and email, processes payroll and keeps up with everybody\u2019s schedules.\u00a0<\/span><\/p>\n

What Sheryl and her boss don\u2019t fully understand is that correctly managing Facebook ads campaigns <\/span>requires an in-depth understanding of digital marketing and ad management.<\/span> To give the ad campaigns the attention they deserve, Sheryl is going to have to neglect some of her other duties. But, emails need answered, and employees expect their paychecks! Nevermind the huge learning curve she\u2019s up against.<\/span><\/p>\n

Sheryl trepidatiously experiments with boosting random posts and occasionally puts $20 here, $50 there toward an ad campaign, unsure if the goal she set up was logical let alone successful. Is she fostering any lead generation? Are the phones ringing with eager customer inquiries? Nope. What happens when the boss asks if these efforts are working? And when the boss finds out she\u2019s wasted money\u2026?<\/span><\/p>\n

Clearly, Sheryl is in over her head. Is it time to bring in the experts and stop throwing money away?<\/span><\/p>\n

Should I Advertise on Facebook?<\/span><\/h2>\n

Most of us know that it\u2019s \u201cpay to play\u201d out there, but here\u2019s how Facebook states it:<\/span><\/p>\n

\u201cWhile creating and posting regularly to your Page is a good way to reach new people and your current customers, you may want to consider advertising to expand your reach and grow your online presence more quickly. Today, more and more content is being generated on Facebook, and that means it may be harder to get your content in front of the people you care about most. To keep your audience engaged, reach new people, and share your newest products or services, you can advertise on Facebook.\u201d<\/span><\/p>\n

Facebook has two billion monthly active users. Believe us, your target audience <\/span>IS<\/span><\/i> out there. What makes Facebook advertising a powerful platform is its ability to target users by what they are interested in and what they \u201clike.\u201d This is incredibly powerful data for businesses to harness. But, it\u2019s not that simple.\u00a0<\/span><\/p>\n

It\u2019s important to play in this sandbox to grow your Facebook audience and improve your ability to generate quality leads. Facebook advertising can help businesses reach audiences that will love their products and services. .\u00a0<\/span><\/p>\n

Why Experience Matters When It Comes To Facebook Ads Management<\/span><\/h2>\n

Facebook advertising isn\u2019t for the faint of heart. It takes time, diligence and courage, and there are a lot of details to a good Facebook advertising strategy. The foundation is built upon knowledge of pay-per-click advertising.\u00a0<\/span><\/p>\n

Yes, the ability to target specific audiences is astounding, from geographic location and interests to education level and family dynamics. But, understanding how PPC platforms function is critical when it comes to managing costs per click. Smart Facebook advertisers don\u2019t waste their money on audiences that don\u2019t fit their target, nor do they allow Facebook to determine the cost per engagement. They drill deep to spend those advertising dollars only on the Facebook users who are actually likely to respond favorably and how the bidding process works. They understand how competition drives costs. They understand the effect that engagement has on an ad\u2019s ability to be shown in the News Feed. They understand target markets, audience segments, A\/B testing and much more<\/span><\/p>\n

There are dozens of strategic decisions to make when diving into any Facebook advertising campaign. For instance:<\/span><\/p>\n

Before You Start a Facebook Advertising Campaign, Consider These Questions:\u00a0<\/span><\/h2>\n