{"id":6758,"date":"2021-06-07T09:48:16","date_gmt":"2021-06-07T14:48:16","guid":{"rendered":"https:\/\/expio.marketing\/?p=6758"},"modified":"2021-06-07T09:48:16","modified_gmt":"2021-06-07T14:48:16","slug":"herford-case-study","status":"publish","type":"post","link":"https:\/\/expioconsulting.com\/expiostaging\/herford-case-study\/","title":{"rendered":"How The Hereford Economic Development Corporation Increased Organic Site Traffic by 261% And Improved Keyword Rankings In Less Than a Year"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Hereford Economic Development Corporation came to Expio with the goal of increasing organic visits to the site and building brand awareness. Since partnering with us, HEDC has seen exciting results.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">THE<\/span> <span style=\"font-weight: 400;\">GOALS<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase in Organic Engagement\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve Keyword Rankings\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">THE <\/span><span style=\"font-weight: 400;\">APPROACH<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize pages to rank higher in google searches.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track and optimize targeted keyword opportunities.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Produce FAQ pages around keywords to increase traffic.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">THE<\/span> <span style=\"font-weight: 400;\">RESULTS<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organic site sessions increased by 261% from August 2020 through April 2021.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">During the same time period, they increased their keyword rankings from 11 to 32.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HEDC increased their total clicks in April 2021 by 282% compared to August of 2020.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">THE<\/span> <span style=\"font-weight: 400;\">CLIENT<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The Hereford Economic Development Corporation is dedicated to bringing new businesses into the city of Hereford Texas. Learn more about the work being done by the <\/span><a href=\"https:\/\/www.herefordedc.com\/\"><span style=\"font-weight: 400;\">HEDC<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">IN <\/span><span style=\"font-weight: 400;\">CONCLUSION<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The Expio team is carefully crafting unique content for the HEDC to establish them as a topical authority online. The increase in traffic is the first step toward long-term success. By continuing our efforts of creating valuable content and optimizing user experience, we look forward to helping them grow their online presence.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/expio.marketing\/start\/\"><span style=\"font-weight: 400;\">Learn more<\/span><\/a><span style=\"font-weight: 400;\"> about how Expio can help your business reach its goals!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hereford Economic Development Corporation came to Expio with the goal of increasing organic visits to the site and building brand awareness. Since partnering with us, HEDC has seen exciting results. THE GOALS Increase in Organic Engagement\u00a0 Improve Keyword Rankings\u00a0 THE APPROACH Optimize pages to rank higher in google searches.\u00a0 Track and optimize targeted keyword opportunities.\u00a0 Produce FAQ pages around keywords to increase traffic.\u00a0 THE RESULTS Organic site sessions increased by 261% from August 2020 through April 2021.\u00a0 During the same time period, they increased their keyword rankings from 11 to 32.\u00a0 HEDC increased their total clicks in April 2021 by 282% compared to August of 2020. THE CLIENT The Hereford Economic Development Corporation is dedicated to bringing new businesses into the city of Hereford Texas. Learn more about the work being done by the HEDC.\u00a0 IN CONCLUSION The Expio team is carefully crafting unique content for the HEDC to establish them as a topical authority online. The increase in traffic is the first step toward long-term success. By continuing our efforts of creating valuable content and optimizing user experience, we look forward to helping them grow their online presence.\u00a0 Learn more about how Expio can help your business reach its goals!<\/p>\n","protected":false},"author":8,"featured_media":6767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[293],"tags":[],"class_list":["post-6758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"featured_image_src":{"landsacpe":["https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2021\/06\/young-cattle-on-green-meadow-JMWTYKL-1140x445.jpg",1140,445,true],"list":["https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2021\/06\/young-cattle-on-green-meadow-JMWTYKL-463x348.jpg",463,348,true],"medium":["https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2021\/06\/young-cattle-on-green-meadow-JMWTYKL-300x145.jpg",300,145,true],"full":["https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2021\/06\/young-cattle-on-green-meadow-JMWTYKL.jpg",1200,581,false]},"_links":{"self":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts\/6758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/comments?post=6758"}],"version-history":[{"count":0,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts\/6758\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/media\/6767"}],"wp:attachment":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/media?parent=6758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/categories?post=6758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/tags?post=6758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}