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We boosted the post above for $40 for\u00a0a total reach of 5,768. More than 90% of the reach was from the boost.<\/p>\n
Facebook’s boosted posts feature doesn’t always perform the same. Some posts experience more success than others.\u00a0It’s difficult to know exactly what you will get from your post.<\/p>\n
The good news is Facebook gives you projections with each post you boost. We find them to be fairly reasonable. Most of the time they perform in the mid, to upper range of their projections.<\/p>\n
For example, they projected a reach of 1,100-1,800 on a $10 boost for a post we published this week. We ended up with 1,534.<\/p>\n
As always, we’re here to make your life easier, help you succeed, and give you a greater value on your time. Being relevant, consistent, and responsive on social media is something we all need, but it may not be the greatest value for your time or your top priority.<\/p>\n
We’d love to hear your ideas for effectively using Boosted Posts. Comment below.<\/p>\n","protected":false},"excerpt":{"rendered":"
Consider “Boosting” Posts regularly As you may have noticed, while social media use and engagement continue to rise, Facebook organic (not boosted) reach has been on the decline.\u2028\u2028 Some see this as a negative, but it’s not. Facebook, now a public company, has had to grow up and actually meet quarterly earnings. So, they’ve decreased the ability of brands to get the kind of reach they once had without spending some money. We’ve tracked our client\u00a0pages and we’ve seen this decline first hand. It matches\u00a0what’s being reported\u00a0by\u00a0Social@Ogilvy,\u00a0Altimeter Group\u00a0and other reputable research firms.\u2028\u2028 So, here’s what we recommend. Don’t buy the hype. But do consider buying more boosted posts (not ads). We’ve decided to encourage boosted posts, while\u00a0not raising our service prices to accommodate this change. We are building strategies that encourage effective and regular boosts\u00a0as well as\u00a0minimal increases in the investment. We suggest setting a budget amount (can be as little as $50\/month or more, but understand the more you boost, the more potential reach) that works for your\u00a0business budget.\u2028\u2028 You\u00a0can still be successful on Facebook without boosting more posts. Great content can still be shared and therefore reach more people. But, it’s much harder now. We’ve experimented quite a bit now for the past year with boosted posts and the results are quite dramatic. A small investment usually\u00a0produces\u00a0large results in terms of reach. Here’s an example: We boosted the post above for $40 for\u00a0a total reach of 5,768. More than 90% of the reach was from the boost. Facebook’s boosted posts feature doesn’t always perform the same. Some posts experience more success than others.\u00a0It’s difficult to know exactly what you will get from your post. The good news is Facebook gives you projections with each post you boost. We find them to be fairly reasonable. Most of the time they perform in the mid, to upper range of their projections. For example, they projected a reach of 1,100-1,800 on a $10 boost for a post we published this week. We ended up with 1,534. As always, we’re here to make your life easier, help you succeed, and give you a greater value on your time. Being relevant, consistent, and responsive on social media is something we all need, but it may not be the greatest value for your time or your top priority. We’d love to hear your ideas for effectively using Boosted Posts. Comment below.<\/p>\n","protected":false},"author":8,"featured_media":7009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287,19],"tags":[40,98],"class_list":["post-7007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expio-values","category-social-media","tag-facebook","tag-strategy"],"featured_image_src":{"landsacpe":["https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2014\/09\/Tablet-Boost-Facebook-Post-1-1140x445.jpg",1140,445,true],"list":["https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2014\/09\/Tablet-Boost-Facebook-Post-1-463x348.jpg",463,348,true],"medium":["https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2014\/09\/Tablet-Boost-Facebook-Post-1-300x170.jpg",300,170,true],"full":["https:\/\/expioconsulting.com\/expiostaging\/wp-content\/uploads\/2014\/09\/Tablet-Boost-Facebook-Post-1.jpg",1600,904,false]},"_links":{"self":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts\/7007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/comments?post=7007"}],"version-history":[{"count":0,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts\/7007\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/media\/7009"}],"wp:attachment":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/media?parent=7007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/categories?post=7007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/tags?post=7007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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