{"id":958,"date":"2012-12-13T17:41:26","date_gmt":"2012-12-13T17:41:26","guid":{"rendered":"http:\/\/www.outtoclarify.com\/?p=958"},"modified":"2012-12-13T17:41:26","modified_gmt":"2012-12-13T17:41:26","slug":"case-study-code-words-sonic-drive-in","status":"publish","type":"post","link":"https:\/\/expioconsulting.com\/expiostaging\/case-study-code-words-sonic-drive-in\/","title":{"rendered":"Case Study: &#8220;Code Word&#8221; from Sonic Drive-In"},"content":{"rendered":"<table id=\"templateContainer\" width=\"600\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td align=\"center\" valign=\"top\">\n<table id=\"templateHeader\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td align=\"center\" valign=\"top\">\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td>STUDY<em>We&#8217;ve helped Sonic Amarillo Build Engagement and Loyalty<br \/>\nwith the CODE WORD campaign\u00a0<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\">\n<table id=\"templateBody\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td align=\"center\" valign=\"top\">\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td align=\"center\" valign=\"top\">\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\"><a href=\"http:\/\/facebook.com\/sonicamarillo\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"600\" height=\"600\" border=\"0\" class=\"lazyload\" data-src=\"http:\/\/gallery.mailchimp.com\/470b03d3c40db520f7d44dc52\/images\/infographic_code_word_results.4.png\"><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\">\n<table id=\"bodyContentBlock\" width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"20\">\n<tbody>\n<tr>\n<td align=\"center\" valign=\"top\">\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\">\n<h1><\/h1>\n<p>&nbsp;<\/p>\n<h1>They received 71 new likes in 7 days on mobile phones at the carhop<\/h1>\n<ul>\n<li>How it works<\/li>\n<li>Everyday during the month of December, we&#8217;ve been publishing a CODE WORD like &#8220;Reindeer&#8221; or &#8220;Icicles&#8221; on the Sonic Amarillo Facebook and Twitter pages. Preparations began when we posted signs at all 18 carhops (to notify on location) and posted updates preceding December to Facebook, Twitter and website viewers.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td align=\"center\" valign=\"top\">\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td align=\"center\" valign=\"top\">\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\"><a href=\"http:\/\/outtoclarify.com\/start\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" width=\"600\" height=\"101\" border=\"0\" class=\"lazyload\" data-src=\"http:\/\/gallery.mailchimp.com\/470b03d3c40db520f7d44dc52\/images\/email_footer.png\"><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>STUDYWe&#8217;ve helped Sonic Amarillo Build Engagement and Loyalty with the CODE WORD campaign\u00a0 &nbsp; They received 71 new likes in 7 days on mobile phones at the carhop How it works Everyday during the month of December, we&#8217;ve been publishing a CODE WORD like &#8220;Reindeer&#8221; or &#8220;Icicles&#8221; on the Sonic Amarillo Facebook and Twitter pages. Preparations began when we posted signs at all 18 carhops (to notify on location) and posted updates preceding December to Facebook, Twitter and website viewers.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"chat","meta":{"footnotes":""},"categories":[19],"tags":[29,88,16,89],"class_list":["post-958","post","type-post","status-publish","format-chat","hentry","category-social-media","tag-amarillo","tag-case-study","tag-engagement","tag-sonic","post_format-post-format-chat"],"featured_image_src":{"landsacpe":false,"list":false,"medium":false,"full":false},"_links":{"self":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts\/958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/comments?post=958"}],"version-history":[{"count":0,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/posts\/958\/revisions"}],"wp:attachment":[{"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/media?parent=958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/categories?post=958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/expioconsulting.com\/expiostaging\/wp-json\/wp\/v2\/tags?post=958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}